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Electronic shelf label system, advertisement termimal and display control method

A technology for electronic shelf labels and display control methods, which is applied in display shelves, display hangers, applications, etc., and can solve problems such as difficult to deal with and time-consuming updates

Inactive Publication Date: 2011-09-21
TOSHIBA TEC KK
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] However, since the POP advertisement of the product is carried out in the form of paper media, it takes time to update
In particular, it is difficult to deal with emergency advertisements or changes in advertisement content such as prices

Method used

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  • Electronic shelf label system, advertisement termimal and display control method
  • Electronic shelf label system, advertisement termimal and display control method
  • Electronic shelf label system, advertisement termimal and display control method

Examples

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Embodiment Construction

[0026] Next, this embodiment will be described with reference to the drawings.

[0027] The electronic shelf label system of the embodiment has a shelf label terminal, an advertisement terminal, and a management server. The shelf label terminal displays shelf label information based on the received shelf label data. The advertisement terminal displays advertisement information based on the received advertisement data. The management server sends the advertisement data to the advertisement terminal while sending the shelf label data to the shelf label terminal.

[0028] Such as figure 1 As shown, an electronic shelf label system 1 according to an embodiment of the present invention has a commodity DB (database) 10, a POS (Point Of Sales: point of sale) server 20, an ESL (Electronic Shelf Label: electronic shelf label) server 30, Handheld terminal 40, access point 50, repeater 51, advertising terminal 60, shelf label terminal 70, etc. In this embodiment, the ESL server 30 co...

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PUM

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Abstract

The invention discloses an electronic shelf label system, an advertisement termimal and a display control method. The electronic shelf label system according to an embodiment includes a shelf label terminal, an advertisement terminal, and a management server. The shelf label terminal displays shelf label information based on received shelf label data. The advertisement terminal displays advertisement information based on received advertisement data. The management server transmits the shelf label data to the shelf label terminal and transmits the advertisement data to the advertisement terminal.

Description

[0001] This application claims priority with the application number of JP2010-049715 and the filing date of March 5, 2010. This application refers to all the contents of the above documents. technical field [0002] The invention relates to an advertisement terminal of an electronic shelf label system and a display control method. Background technique [0003] Conventionally, there is known an electronic shelf label system in which shelf labels displaying product prices and the like are digitized. In this electronic shelf label system, a code for identifying a product and a code for identifying a shelf label are read by a handheld terminal or the like, whereby the product and the shelf label are associated in the electronic shelf label system. Moreover, the data of the commodity is sent to the shelf label associated with the commodity through a wired or wireless network, and information such as the price of the commodity is displayed on the shelf label. [0004] In addition...

Claims

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Application Information

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IPC IPC(8): G06Q30/00A47F5/00G06Q30/02G06Q30/06G06Q50/00G06Q50/10G07G1/01G07G1/14
CPCG06Q30/0241
Inventor 杉本崇
Owner TOSHIBA TEC KK
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