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A system for targeted advertising

A technology for advertisements and advertisers, applied in data processing applications, commerce, instruments, etc., to ensure the effect of viewing and increasing types

Inactive Publication Date: 2011-08-24
EOVENDO
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

[0008] On the other hand, if an advertiser is going to pay a consumer for viewing an ad, it must be clear that the consumer actually viewed the ad

Method used

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  • A system for targeted advertising
  • A system for targeted advertising
  • A system for targeted advertising

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Embodiment Construction

[0077] figure 1 A number of computers are shown interconnected via the Internet 1 to allow them to communicate with each other. The details are well known to those of ordinary skill in the art and will not be discussed. Via an electronic communication network such as the Internet, a plurality of client computers 2, such as personal computers used at home or at work, can connect to access data from a plurality of computers operating as web content servers 3 for providing web content such as news, shopping services, etc. content of the World Wide Web. It should be noted, however, that the present invention is not limited to general-purpose personal computers, but any computing device with multimedia capabilities and sufficient Internet connection or other electronic communication network connection, such as a game controller, personal digital assistant, television, or cellular phone. The client computer 2 is configured. In the remainder of the detailed description, the Intern...

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Abstract

A system for targeted advertising. The system comprises a client computing device having Internet connectivity and at least one display, a browser adapted to run on said client computing device for accessing content on Internet,an advertising software adapted to run on said client computing device for accessing advertisements and comprising means for obtaining information about user-relevant categories of advertisements,and means for down loading image advertisements according to user-relevant categories. The advertising software is adapted to display an image advertisement on the display, comprises means for detecting a triggering event initiated by the user activating a user input interface of the client computing device, allows the user to choose whether or not to display an advertisement downloaded upon detection of the triggering event. If the user has chosen to display an advertisement downloaded, the advertising software is adapted to at least temporarily block access to content on a communication network while displaying one advertisement.

Description

technical field [0001] The invention relates to a system for targeted advertising, especially with images, using a computer connected to the Internet. Background technique [0002] When advertising products and services, advertisers are always interested in targeted advertising, that is, in finding a way to get the message to the actual potential advertisers (costumers), rather than to those who are interested in the product or service. Waste of energy and resources on people who have no need or interest. With the advent of personal computers connected to the Internet, and the advent of people retrieving information via the World Wide Web, such targeted advertising has become increasingly possible compared to traditional broadcast media, public posters, and the like. In addition, and perhaps more importantly, it has become possible to some extent to track people who are actually interested in an advertising message. [0003] Besides that, different types of ads often have ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/00
CPCG06Q30/02G06Q30/0251
Inventor N·W·H·伊本福斯M·奥斯泰格
Owner EOVENDO
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