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Method for investigating pre-reception data

A data and database technology, applied in electrical digital data processing, special data processing applications, analog security/charging systems, etc., can solve the problems of high cost, limited number of samples, not suitable for large-scale installation, etc., to achieve low-cost, The effect of accurate survey results and wide application

Inactive Publication Date: 2011-02-09
谢正旭
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  • Description
  • Claims
  • Application Information

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Problems solved by technology

This method has made great progress compared with the diary method, but the cost of the equipment is very high and it is not suitable for large-scale installation, thus limiting the number of samples

Method used

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  • Method for investigating pre-reception data
  • Method for investigating pre-reception data

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Embodiment Construction

[0045] In order to make the objectives, technical solutions and advantages of the present invention clearer, the present invention will be described in further detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described here are only used to explain the present invention and are not intended to limit the invention.

[0046] The specific embodiment of the present invention is:

[0047] Such as figure 1 Shown, a kind of pre-viewing data collection method is characterized in that, described method comprises the following steps:

[0048] Obtain accurate program broadcast schedule and program information from proprietary channels and save them in the TV program database;

[0049] Obtain all kinds of user information required for viewing data surveys and save them in the user database;

[0050] Obtain pre-processed pre-viewing data by users using the pre-viewing data collection terminal to book TV pro...

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Abstract

The invention provides a method for acquiring pre-reception data, which belongs to the field of televisions. The method is characterized by comprising the following steps of: acquiring information and storing the acquired information in a database by using a special channel; acquiring user information and storing the acquired user information in a user database; acquiring preprocessed pre-reception data and storing the acquired preprocessed pre-reception data in a pre-reception database; processing the data in the database to obtain the pre-reception data which can be viewed by customizing and storing the processed data in the pre-reception database; and allowing a user to customize and view the pre-reception data by using net surfing equipment. The method has the advantages of providing a website for browsing a program parade and portable equipment for reminding the user of watching programs for the user and investigating the predicted audience rating of a program. The predicted audience rating investigated by the method is theological data statistic instead of estimation based on experience, feeling and common sense, so that an investigation result is more correct and has higher directive significance. By the technical scheme, the audience rating of a television program can be predicted efficiently and correctly with low cost and wide application range.

Description

Technical field: [0001] The invention belongs to the technical field of digital television, and in particular relates to a method for investigating pre-viewing data. Background technique: [0002] The estimated audience rating refers to the percentage of the number of people who want to watch a program that has not yet been broadcast to the total number of viewers. This data is of great significance to the adjustment of TV programs, the adjustment of program publicity strategies and the placement of advertisements. [0003] At this stage, the investigation of the expected ratings is in the stage of estimation based on experience, feeling and common sense, and the data is seriously affected by subjective. [0004] Audience rating refers to the percentage of the number of people (or number of households) watching a certain program in a certain period of time to the total number of viewers (or total number of households), that is, the audience rating is equal to the number of ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G08C17/02H04N7/16G06F17/30
Inventor 谢正旭
Owner 谢正旭
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