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Video dispatching method for launching streaming media advertisement

An advertisement placement and streaming media technology, applied in pulse modulation TV signal transmission, simultaneous/sequential multi-TV signal transmission, etc., can solve the problems of unsatisfactory advertising effect, waste of advertising, failure to reflect key time periods, etc., to save advertising costs , the effect of enhancing the effectiveness, the effect of enhancing the effectiveness

Inactive Publication Date: 2010-06-16
苏州昂信科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

This method has the following disadvantages: 1. The playlist is played in a fixed frequency cycle for the entire opening time, which cannot reflect the key time period; 2. Advertisers can only play according to the time period required by the advertising operator, and cannot customize the playback. 3. Advertisers can only set the total number of playbacks per day, and cannot specifically customize the number of playbacks in a certain period of time according to the size of the flow of people in a certain period of time, resulting in advertising The effect is not ideal; 4. Advertisers cannot dynamically set the number of consecutive playbacks to enhance the effect of the advertisement on the premise of reasonable use of advertising costs
The Chinese invention patent with the publication number CN1794219 "Integrated playback method for presentations" relates to an integrated playback method for presentations. The steps are performed in a software environment with integration and import functions: import at least two presentations in the integrated framework , the integration framework generates at least one integration presentation file, the integration framework builds a tree-like file structure, sets the integration presentation file, presentation and demo page in turn on all levels of nodes in the tree-like file structure, marks the nodes to be played, and generates The integrated playlist composed of items corresponding to the nodes, the playback engine plays the items contained in the integrated playlist sequentially; the invention uses an integrated framework to build a tree-like file structure, which is only suitable for multiple presentations to be played sequentially and continuously to realize the adjustment of the playback order and loop playback function, still cannot solve the problem of flexible scheduling of building and outdoor TV advertisements for streaming

Method used

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  • Video dispatching method for launching streaming media advertisement
  • Video dispatching method for launching streaming media advertisement

Examples

Experimental program
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Embodiment 1

[0018] In this embodiment, taking a certain period of time as an example, the names of the streaming media advertisements that need to be delivered are A, B and C. The relevant information and delivery requirements are shown in Table 1, including: ID number, advertisement length, The delivery time period selected by the advertiser, the total number of recurring delivery times and the number of uninterrupted playback times within the time period, etc.

[0019] Table 1

[0020] ad name

(ID)

Ad length

(s)

nonstop

Play times

recurring delivery

total number of times

advertiser's choice

run time

A

45

2

12

8:00-9:00

B

40

3

10

8:00-9:00

C

50

1

20

8:00-9:00

[0021] Calculated from the parameters in the above table, the total time occupied by the advertisement in this period is:

[0022] Tg=45*2*12+40*3*10+50*1*20=3280s, if public service adverti...

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Abstract

The invention relates to an integrated playing method of a streaming media, in particular to a video dispatching method for launching stream transmission buildings and outdoor televisions advertisement. The method comprises the steps of: setting a serialization parameter for each streaming media advertisement which needs to be launched, wherein the parameter comprises the ID number of the streaming media advertisement, the length of the advertisement, the launching time interval selected by an advertiser, the gross times of circulatory launching in the time interval and the uninterrupted playing times; evenly distributing each streaming media advertisement in the launching time interval to obtain an initial advertisement launching sequence which is distributed according to time points; rearranging the different advisements played in the same time point to obtain an adjusted advertisement launching sequence; and spreading after the advertisement according to the uninterrupted playing times to form a final advertisement sequence in the launching time interval and complete the video dispatching for launching streaming media advertisement. The method meets the demand individually customizing the advertisement time interval of the advertiser, thereby leading the advertiser to be capable of flexibly and effectively launching the advisement and saving the advertisement cost.

Description

technical field [0001] The invention relates to an integrated playing method of streaming media, in particular to a video scheduling method for building and outdoor TV advertisement delivery for streaming transmission. Background technique [0002] At present, streaming media advertisements have been widely used. Most building and outdoor TV advertisement delivery systems use streaming media technology to deliver multimedia advertisements through Ethernet, memory cards and other media. Compared with the traditional method of VCD / DVD player playback, advertising operators do save a lot of labor resources and reduce operating costs. However, from the advertiser's point of view, there is no substantial improvement, and there is still a large waste of advertising costs. [0003] The core of the prior art scheduling method for advertisement delivery is to generate a playlist and play it in a loop during the unified opening time of the building. This method has the following dis...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N7/24H04N7/08
Inventor 周学海高瑞胡楠王超冯晓静刘毅卢坤
Owner 苏州昂信科技有限公司
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