Method for launching advertisement and device thereof

A technology for classifying advertisements and webpages, which is applied in the field of advertisements and can solve problems such as sparse click conversion rate data, prone to mismatching, and unreliability

Inactive Publication Date: 2009-12-09
TSINGHUA UNIV +1
View PDF0 Cites 16 Cited by
  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] When using direct text matching technology to place advertisements, due to various reasons, there are many words that have different meanings in different environments, so it is easy to mis-match, which makes the relevance of the advertisements placed poor; when using the click conversion rate standard to place advertisements, there is no Considering the actual content of the webpage, it is likely that the advertisements placed are not of interest to the users, resulting in poor targeting of the advertisements. At the same time, because the click conversion rate data of the advertisement itself is very sparse, from a statistical point of view, it may not be possible to As a criterion for judging whether an advertisement attracts users to click, therefore, the method of serving advertisements based on the click conversion rate standard is not reliable

Method used

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
View more

Image

Smart Image Click on the blue labels to locate them in the text.
Viewing Examples
Smart Image
  • Method for launching advertisement and device thereof
  • Method for launching advertisement and device thereof
  • Method for launching advertisement and device thereof

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0025] see figure 1 , this embodiment provides a method for placing advertisements, and the process of the method is as follows:

[0026] 101: Establish a webpage classification system and an advertisement classification system respectively, and establish a corresponding relationship between the webpage classification system and the advertisement classification system;

[0027] 102: According to the corresponding relationship between the webpage classification system and the advertisement classification system, search for relevant advertisements for any webpage to be advertised, where there are one or more relevant advertisements;

[0028] 103: Calculate the correlation between each found relevant advertisement and the webpage of any advertisement to be placed, and according to the calculated correlation, place an advertisement whose relevance meets the threshold for any webpage of the advertisement to be placed related ads.

[0029] Wherein, the threshold can be set accordi...

Embodiment 2

[0032] see figure 2 , this embodiment provides a method for placing advertisements, and the flow of the method is as follows:

[0033] 201: Establish a web page classification system;

[0034] Specifically, a web page classification system commonly used on the Internet can be used to establish a web page classification system and adjust it according to the actual situation. Taking several different types of web pages shown in Table 1 as examples, the established classification system is shown in Table 1. 1 shows:

[0035] Table 1

[0036] Web category

web page name

website link

music

**MP3 download network

http: / / www.**a.com

law

** Legal Consulting Network

http: / / www.**b.com

software

**Software Download Network

http: / / www.**c.com

[0037] 202: Obtain a certain amount of webpage data in each webpage category under the established webpage classification system, and train a webpage classifier according t...

Embodiment 3

[0065] see image 3 , this embodiment provides a device for placing advertisements, which includes:

[0066] A classification system establishment module 301, used to establish a web page classification system and an advertisement classification system;

[0067] The corresponding relationship establishment module 302 is used to establish the corresponding relationship between the webpage classification system and the advertisement classification system after the establishment of the webpage classification system and the advertisement classification system;

[0068] The search module 303 is used to search for relevant advertisements for any webpage to be advertised according to the corresponding relationship between the webpage classification system and the advertisement classification system, and there are one or more relevant advertisements;

[0069] Calculation module 304, configured to calculate the degree of relevance between each found relevant advertisement and any webp...

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to view more

PUM

No PUM Login to view more

Abstract

The invention discloses a method for launching advertisement and a device thereof, belonging to the advertisement field. The method comprises the following steps: establishing a webpage classification system and an advertisement classification system respectively, and establishing the correspondence between the webpage classification system and the advertisement classification system; searching related advertisement which can be one or more for a webpage with advertisements to be launched according to the correspondence between the webpage classification system and the advertisement classification system; and calculating the degree of correlation between each searched related advertisement and the webpage with advertisements to be launched; launching the related advertisements with degree of correlation meeting a threshold value for the webpage with advertisements to be launched according to the calculated degree of correlation. The method and the device search and launch the related advertisement with degree of correlation meeting the threshold for the webpage with advertisement to be launched according to the correspondence which is established between the advertisement classification system and the webpage classification system by the method of the invention, and have the effect of leading the launched advertisement to be more objective and relevant, and realizing user click attraction.

Description

technical field [0001] The invention relates to the field of advertisements, in particular to a method and device for placing advertisements. Background technique [0002] With the widespread application of the Internet, a matching advertisement based on the content of the webpage and output by an automatic program has emerged at the historic moment. This kind of advertisement is placed on the principle of targeting the content of a specific webpage. For example, when users browse information on the Internet, if they see articles related to cars, they will see related advertisements such as car sales, car insurance, and car magazines. [0003] In order to place the most suitable advertisement on the webpage to attract users to click to the greatest extent, prior art 1 proposes a method of placing advertisements using text direct matching technology. The correlation between the two is calculated at the granularity of , and the ad with the highest relevance to the webpage is ...

Claims

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to view more

Application Information

Patent Timeline
no application Login to view more
Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/00G06F17/30G06Q30/02
Inventor 缪钧玮刘奕群张敏金奕江马少平张阔茹立云
Owner TSINGHUA UNIV
Who we serve
  • R&D Engineer
  • R&D Manager
  • IP Professional
Why Eureka
  • Industry Leading Data Capabilities
  • Powerful AI technology
  • Patent DNA Extraction
Social media
Try Eureka
PatSnap group products

Browse by: Latest US Patents, China's latest patents, Technical Efficacy Thesaurus, Application Domain, Technology Topic.

© 2024 PatSnap. All rights reserved.Legal|Privacy policy|Modern Slavery Act Transparency Statement|Sitemap