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Customized ring back tone advertising platform, customized ring back tone advertisement playing system and method

The technology of an advertising platform and CRBT platform, which is applied in the CRBT advertisement playing system and playing field, can solve problems such as being unable to selectively play CRBT advertisements

Inactive Publication Date: 2009-05-06
CHINA MOBILE COMM GRP CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] The purpose of the present invention is to provide a CRBT advertisement platform, playing system and playing method, to solve the problem that the CRBT advertisement cannot be selectively played, and realize selectively playing CRBT according to the characteristics of the calling user and / or the called user advertise

Method used

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  • Customized ring back tone advertising platform, customized ring back tone advertisement playing system and method
  • Customized ring back tone advertising platform, customized ring back tone advertisement playing system and method
  • Customized ring back tone advertising platform, customized ring back tone advertisement playing system and method

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Embodiment Construction

[0039] Such as figure 1 Shown is a schematic structural diagram of the first embodiment of the CRBT advertising platform of the present invention. This embodiment includes: a first query module 10 and a first processing module 20 connected to each other; wherein, the first query module 10 is configured to obtain the calling user and / or the called user's information after receiving a request to play a CRBT advertisement. Related information; the first processing module 20 is used to select the type of the CRBT advertisement to be played according to the related information of the calling user and / or the called user, and return a response to play the CRBT advertisement, and the response carries corresponding to the desired playback Information about the type of CRBT advertisement.

[0040] In this embodiment, the first query module 10 obtains the calling user and / or called user's information from an information source that can provide information about the calling user and / or calle...

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Abstract

The invention discloses a color bell advertisement platform, broadcast system and broadcast method. The color bell advertisement broadcast method, through on-line or off-line analysis of the relevant information of the calling subscriber and / or the called subscriber, selects the type of the color bell advertisement to be broadcasted for the calling mobile terminal or each mobile terminal, and broadcasts the selected color bell advertisement to the calling subscriber of the calling mobile terminal. The color bell advertisement broadcast method includes: acquiring the relevant information of the calling subscriber and / or the called subscriber after receiving the request for broadcasting the color bell advertisement, selecting the type of the color bell advertisement to be broadcasted according to the information, and returning a response for broadcasting the color bell carrying the corresponding types of information; broadcasting the color bell advertisement corresponding to the information based on the information carried in the response. The invention realizes selective broadcasting of color bell advertisement according to different calling subscribers and / or called subscribers, thereby improving the delivery effect of color bell advertisement.

Description

Technical field [0001] The invention relates to a CRBT advertisement platform, a playing system and a playing method, in particular to a CRBT advertisement platform capable of analyzing user related information online, and playing different types of CRBT advertisements selected by different calling users and / or called users , Play system and play method; the present invention also relates to a CRBT advertising play system and play method, in particular to an offline analysis of user related information, for different calling users and / or called users to choose to play different types A CRBT advertisement platform, a playing system and a playing method of the CRBT advertisement. Background technique [0002] The CRBT advertising business is a new type of advertising communication method that uses the mobile phone of the mobile phone user as the carrier and the caller of the mobile phone user as the audience. The above-mentioned CRBT advertising business is based on the CRBT busine...

Claims

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Application Information

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IPC IPC(8): H04W4/06H04W4/12H04W8/18H04W88/18
Inventor 周华唐华斌周彬
Owner CHINA MOBILE COMM GRP CO LTD
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