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Method, system and device for implementing telecommunication advertisement service

A telecommunications business and telecommunications technology, applied in the network field, can solve the problems of not being able to selectively receive advertisements that interest you, not being able to carry out two-way selection and independent transactions, and not being able to guarantee the effectiveness of delivery, so as to reduce the workload of docking and expand Market space, the effect of rapid implementation

Inactive Publication Date: 2008-09-24
HUAWEI TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

In this way, the advertiser can selectively select a certain group of telecom users, and then the telecom operator will act as an agent to deliver the advertisement, and the telecom users can only be forced to receive the advertisement published by the advertiser through the telecom network, regardless of whether they like it or not. You cannot selectively receive advertisements that you are interested in, let alone obtain corresponding advertising revenue
[0004] In the process of realizing the present invention, the inventors found that there are at least the following problems in the prior art: the advertiser and the telecommunication user in the prior art scheme cannot carry out two-way selection and independent transaction during the advertisement transaction, cannot accurately place advertisements, and cannot guarantee delivery effectiveness

Method used

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  • Method, system and device for implementing telecommunication advertisement service
  • Method, system and device for implementing telecommunication advertisement service
  • Method, system and device for implementing telecommunication advertisement service

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Embodiment Construction

[0028] The specific implementation of the embodiment of the present invention will be further described below. Firstly, a brief description will be given of the advertising space, the advertiser, and the self-advertising trading platform of the embodiment of the present invention.

[0029] The types of telecom users in the following embodiments include:

[0030] Fixed telecommunication network users, mobile telecommunication network users or Internet users, etc.

[0031] The advertisement content delivered by the advertiser in the following embodiments includes:

[0032] Text, pictures, flash, audio or video, etc.

[0033] Such as figure 1 As shown, it is a system architecture diagram for realizing the telecommunication advertising business in the embodiment of the present invention, mainly including advertising spaces, advertisers, telecommunication business platforms and independent advertising trading platforms, etc.

[0034] Among them, the advertising space is a place ...

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Abstract

The invention discloses a method, a system and a device for realizing telecom advertisement services. The method includes: advertisement contents and advertisement projects, which are published by an advertisement owner, and advertisement positions which are published by a telecom subscriber are received and the advertisement contents are sent to a telecom service platform; and then the advertisement contents and the advertisement positions are matched, the matching result is sent to the telecom business platform, and the telecom business platform is notified to put the advertisement positions of the telecom subscriber into use; the file marks of the advertisement contents are sent to the telecom business platform, and the advertisement contents corresponding to the file marks of the advertisement contents are put in the advertisement positions of the telecom subscriber by the telecom service platform during the process that the telecom subscriber uses the telecom services. The embodiment of the invention realizes the dual-direction selection and the autonomous transaction between the advertisement owner and the telecom subscriber during the advertisement transaction.

Description

technical field [0001] The invention relates to the field of network technology, in particular to a method, system and device for realizing telecommunication advertising services. Background technique [0002] With economic globalization, trade liberalization, and increasingly fierce market competition, the advertising industry has developed rapidly. As a new advertising industry, telecommunication advertisement has sprung up like mushrooms after a spring rain, and has aroused people's attention. Its potential market space is huge. Telecom operators, telecom equipment providers, advertisers and Internet SPs (Service Providers, service providers) are all exploring how to enter the field of telecom advertising, taking advantage of their huge user base, placing advertisements to telecom users through the telecom network, and mining the advertising market new space. [0003] In the existing telecommunication network, the operator generally adopts the function of adding advert...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/00G06Q50/00
CPCG06Q30/08G06Q30/02
Inventor 成义华
Owner HUAWEI TECH CO LTD
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