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Network advertisement delivery monitoring system and method

A network advertising and monitoring system technology, applied in advertising, marketing, instruments, etc., can solve problems such as inaccurate evaluation and statistics

Inactive Publication Date: 2008-08-27
陈涵
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] The purpose of the present invention is to solve the current technical problem of being unable to accurately evaluate and count effective advertisement clicks that truly understand the content of the advertisement, and to propose a network that interactively investigates and evaluates the browsing effect of advertisements placed by advertisement viewers on the Internet. Advertising monitoring system and method

Method used

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  • Network advertisement delivery monitoring system and method

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Embodiment Construction

[0019] The present invention utilizes the characteristics of remote transmission and data storage of the Internet platform and the information database. After the viewer clicks on the advertisement, the system automatically asks the viewer to answer questions related to the content of the advertisement, and by rewarding the correct answer, the viewer can actively answer Questions, so as to complete the human-computer interaction dialogue. After that, the system generates, summarizes and interacts with the result data, and provides them to advertisers as a means of monitoring the effectiveness of advertising. Thus, the problem of whether the network advertisement is actually viewed by the viewer after being placed is effectively solved.

[0020] The present invention generates the survey information related to the content of the advertisement based on the advertisement obtained by the advertisement viewer for the network advertisement placed through the Internet, which can be pr...

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Abstract

The invention discloses a network advertisement launching monitoring system and a network advertisement launching monitoring method. The network advertisement launching monitoring system comprises: a plurality of advertisement browsing terminals, an advertisement management unit, an investigation information generation unit used to generate the investigation information related to the content of advertisement data that the advertisement management unit sends to the advertisement browsing terminals and sends the investigation information to the advertisement browsing terminals in a form of an investigation questionnaire, an investigation evaluation unit used to evaluate the answers of advertisement browsers to the investigation information through the advertisement browsing terminals and generate an evaluation result, a browsing excitation execution unit which is connected with the investigation evaluation unit and the advertisement browsing terminals and is used to reward the advertisement browsers according to the evaluation result produced by the investigation evaluation unit. The system and the method can accurately evaluate and statisticize the effective advertisement clicking, provides an evaluation evidence for the validity of advertisement launchers to the launched advertisements, and also provides a reference evidence for the fact that the advertisement launchers pay the advertisement cost to the network communication media operators.

Description

technical field [0001] The invention relates to a network advertisement delivery and management system, in particular to a network advertisement delivery monitoring system and method for investigating and evaluating the advertisement viewing effect of advertisement viewers in an interactive manner. Background technique [0002] In the advertisements placed by traditional communication media, such as TV, newspapers, etc., the advertiser or media operator cannot know exactly how many advertising audiences really pay attention to and understand the advertisement, that is to say, neither the advertiser nor the media operator can know Therefore, this will greatly increase the risk of advertising. In addition, in the traditional advertising process, it is precisely because the advertiser has never been able to accurately monitor the real number of views and the publicity effect after the advertisement is placed, resulting in a large amount of advertising investment being wasted. ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/00G06F17/30
CPCG06Q30/02G06Q30/0242G06Q30/0277G06Q40/12
Inventor 陈涵
Owner 陈涵
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