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Method and apparatus for generating advertisement

An advertisement-free technology, applied in the field of network communication, can solve problems such as poor user perception, mutual interference, and damage to the overall sense of the page, and achieve the effect of reducing the pressure of development, reducing the degree of harassment, and reducing the degree of disgust

Inactive Publication Date: 2008-03-05
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

This form of advertising has the following disadvantages: 1) the content of the advertisement is separated from the content of the page; 2) the styles of different advertisements on the same page are quite different, and even interfere with each other; But in the secondary position, the advertising graphics often occupy the main position of the page, and the advertising content seriously interferes or even destroys the content of the page, and the user experience is extremely poor; 4) There is no necessary relationship between the increase in the number of advertising clicks and the advertising effect
When users do not want to read advertisements, they often adopt various technical means to block advertisements, so the income of advertising service providers will also be affected
In addition, because the style of the advertisement itself may conflict with the style of the webpage, the advertisement and the page are extremely inconsistent, the overall sense of the page is seriously damaged, and the advertisement with a small area on the page is not easy to attract the attention of users

Method used

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  • Method and apparatus for generating advertisement
  • Method and apparatus for generating advertisement

Examples

Experimental program
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Embodiment 1

[0044] Referring to Figure 1, an embodiment of the present invention provides a device for generating advertisements, including:

[0045] The initialization module 101 is used to decompose the content of the advertisement into advertisement elements, and select skin elements from the skins of the system;

[0046] Among them, the advertising elements may include graphics, text, color, sound, brightness and so on. The skin elements selected from the skin of the system can be all the skin elements in the skin, or some skin elements, including the background color, background music, sound effects of the web page, the display effect of the web page, the color matching of the table, and the layout style , as well as the font, color, layout, etc. of the text on the webpage.

[0047] The combination module 102 is configured to combine the advertisement elements and skin elements obtained by the initialization module 101 into an advertisement skin, and use the advertisement skin as a ...

Embodiment 2

[0066] In this embodiment, the mail system is taken as an example for description. Referring to FIG. 2, the embodiment of the present invention also provides a method for generating advertisements, which specifically includes the following steps:

[0067] Step 201: The initialization module decomposes the advertisement content into advertisement elements.

[0068] Wherein, the advertisement refers to the advertisement to be generated, and the content to be expressed in the advertisement is decomposed into advertisement elements, which may include various advertisement elements such as graphics, text, color, sound, and brightness.

[0069] Step 202: The initialization module selects skin elements from the skins of the mail system.

[0070] Among them, the skin of the mail system is a traditional skin, and different skins have different page styles. The skin elements selected from this skin can be all skin elements in the skin, or some skin elements, including but not limited to...

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Abstract

The method comprises: dividing the advertising content into advertising elements; selecting a skin element from the system skin; combining said advertising element and said skin to form an advertising skin; using said advertising skin as a new skin of said system. The apparatus thereof comprises an initializing module and a combination module.

Description

technical field [0001] The invention relates to the field of network communication, in particular to a method and device for generating advertisements. Background technique [0002] The most common forms of advertisements on the Internet are pictures (still or dynamic) and text forms located in conspicuous and visible positions on the webpage, which attract everyone's attention on the content, so as to achieve the purpose of clicking or viewing. Advertising fees usually rely on the click-through rate of pictures and links to charge a certain amount of advertising fees. [0003] Software skinning technology has long been widely used on the Internet. Through simple selection and confirmation operations, it is possible to replace the pictures, color matching, operating habits and operating styles of all pages at one time. The combination of mail system and skin-changing technology makes the mail system have rich and colorful skin-changing effects. [0004] Advertisements in t...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F9/44G06F17/30G06Q30/00
CPCG06Q30/0276G06Q30/02G06Q30/0273
Inventor 王晖谢凯
Owner TENCENT TECH (SHENZHEN) CO LTD
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