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A generation system and method for user interest preference vector

A preference vector and user interest technology, applied in the field of user interest preference vector generation system, can solve the problems of reducing users' satisfaction and loyalty to websites and service terminals, and lack of pertinence, and achieve the effect of improving satisfaction and reducing harassment

Inactive Publication Date: 2007-11-28
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

The information and services pushed by service providers to users are not targeted, and the content that users are not interested in will often cause interference to users, thereby reducing user satisfaction and loyalty to websites, service terminals, etc.

Method used

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  • A generation system and method for user interest preference vector
  • A generation system and method for user interest preference vector

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Embodiment Construction

[0016] The present invention will be further elaborated below according to the drawings and specific embodiments.

[0017] The service platform described in the present invention may be an instant messaging tool (IM), a forum, a website business platform, a blog system, a mobile communication tool, a mail system, and the like. The said system for generating a user interest preference vector is set on the server side. Among them, the website business platform can be a sales-oriented website such as booking.com or a news website, and the mobile communication tool can be a mobile phone with an Internet function, a wireless portable machine such as a PDA (handheld computer).

[0018] As shown in Figure 1, a user interest preference vector generation system includes a user registration and login management module 1, a user registration information storage center 2, a user identification module 3, a user click interaction log recording module 4, a click interaction log storage cente...

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Abstract

The invention discloses a generating system and method of user' s interest preference vector, which comprises the following parts: user enroll information storage center, click interactive-journal storage center, topic semantic extracting mode to analyze the interactive journal within certain time in the click interactive-journal storage center to obtain topic classifying mark vector according to the semantic strength sequence, interest preference counting mode to acquire and analyze the static enroll information of user from user enroll information storage center and topic classifying mark vector from the topic semantic extracting mode to obtain the interest preference vector of user. The invention can push information or supply service according to the interest preference vector selectively, which projects the information and service of the user' s interest.

Description

technical field [0001] The present invention relates to network communication, and more specifically, to a system and method for generating user interest preference vectors. Background technique [0002] At this stage, most service platforms such as IM (instant messaging) tools, forum systems, and mail systems will collect static information such as the user's age, gender, education, and interests when the user registers. Dynamic information such as clicking on interactive content is not well collected, analyzed and utilized. The user's interest preference is still in the conceptual stage, without a quantitative data structure description, let alone commercial applications. The information and services pushed by service providers to users are not targeted, and content that users are not interested in often causes interference to users, thereby reducing users' satisfaction and loyalty to websites, service terminals, etc. Contents of the invention [0003] The purpose of t...

Claims

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Application Information

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IPC IPC(8): H04L12/58G06Q10/00G06F17/30H04L9/32H04M3/42
Inventor 丁江伟
Owner TENCENT TECH (SHENZHEN) CO LTD
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