Method and system for predictive marketing campigns based on users online behavior and profile
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[0028]In the following detailed description of various embodiments, reference is made to the accompanying drawings that form a part thereof, and in which are shown by way of illustration specific embodiments in which the invention may be practiced. It is understood that other embodiments may be utilized and structural changes may be made without departing from the scope of the present invention.
[0029]The term “big data” as used herein in this application, is defined as a collection of data sets that is so large and complex that it is not possible to handle with database management tools. As per Gartner, “Big Data are high-volume, high-velocity, and / or high-variety information assets that require new forms of processing to enable enhanced decision making, insight discovery and process optimization.”
[0030]The term “anonymous profile” as used herein in this application, is defined as a visitor of a website that didn't identify by login process to the website.
[0031]The term “proprietary...
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