Social Marketplace Affiliate Front End

Abstract

A method and system are disclosed for managing social commerce within a social media environment. Social commerce data associated with an affiliate's social commerce storefront is processed to generate user activity data, which corresponds to the interactions of a plurality of users of the social commerce storefront. The user activity data is then processed to generate social commerce analysis data, which comprises search terms used by the plurality of users. In turn, the social commerce analysis data is processed to generate social commerce recommendations, which are then used to incent the users to purchase products available for sale in the affiliate's social commerce storefront.

Description

CROSS-REFERENCE TO RELATED APPLICATION[0001]This application claims the benefit under 35 U.S.C. §119(e) of U.S. Provisional Application No. 61 / 485,767, filed May 13, 2011, entitled “Social Marketplace.” U.S. Provisional Application No. 61 / 485,767 includes exemplary systems and methods and is incorporated by reference in its entirety.BACKGROUND OF THE INVENTION[0002]1. Field of the Invention[0003]Embodiments of the invention relate generally to information handling systems. More specifically, embodiments of the invention provide a method and system for managing social commerce within a social media environment.[0004]2. Description of the Related Art[0005]As the value and use of information continues to increase, individuals and businesses seek additional ways to process and store information. One option available to users is information handling systems. An information handling system generally processes, compiles, stores, and / or communicates information or data for business, persona...

AI Technical Summary

Benefits of technology

[0010]In certain of these embodiments, the social commerce analysis data is further processed to generate social commerce recommendations. In one embodiment, the social commerce recommendation comprises one or more search terms related to one or more products available for purchase at the affiliate's social commerce storefront. In this embodiment, the recommendation is used to incent the user to purchase the one or more products. In

Problems solved by technology

However, affiliates still face integration challenges when attempting to provide their users a customized subset of the merchant's website.

Currently, social marketing is typically limited to providing a link from a social media environment to the home page of a merchant's website, where a referred user can then search for a recommended product.

However, no known ability is currently available for a social marketer to refer a user to a customized subset of a merchant's products.

Furthermore, social marketers generally lack real-time integration with the merchant's site.

Moreover, there is a lack of simplified integration between merchant websites, affiliate networks, and social media environments, which pose challenges in realizing the promise of social marketing.

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