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Advertisement presentation and tracking in a television apparatus

a technology of advertisement presentation and tracking, which is applied in the direction of television systems, selective content distribution, instruments, etc., can solve the problems of reducing the number of epg ad views and the ineconomic viability of channel banner features, and achieve the effect of reducing the number of ad views

Inactive Publication Date: 2009-07-09
INTERDIGITAL MADISON PATENT HLDG
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Benefits of technology

"The present invention relates to a system and method for showing advertisements while a user is viewing program information on a channel banner. This allows for more efficient use of the channel banner and increases the number of ad views. The system can also insert advertisements into a channel list based on the user's channel surfing manner. Additionally, the invention allows for intelligent selection of advertisements and tracking of advertisement display activity to maximize ad effectiveness."

Problems solved by technology

The present inventors recognize that in the future, the channel banner feature may not be economically viable because it takes away from the use of the EPG (where the advertisements are shown), and therefore reducing the number of ad views in the EPG.

Method used

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  • Advertisement presentation and tracking in a television apparatus
  • Advertisement presentation and tracking in a television apparatus
  • Advertisement presentation and tracking in a television apparatus

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Embodiment Construction

[0021]The present inventors recognize that EPGs deliver two important types of data to a video apparatus: program information, such as title, extended description, rating and genre; and advertisements. To increase effectiveness, it is desirable to coordinate these items to user actions to optimally display an ad. These items would be taken from the data already in the EPG and rearranged to fit the format of the channel banner.

[0022]In one embodiment of the invention, as shown in FIG. 1, when the consumer changes channel, the program information changes to reflect what is currently on the channel. At the same time the ad can either remain the same or change. The ad that is shown could be based on the time of day, the channel that is displayed, or the program that is currently on. It could also be changed randomly or according to a predetermined pattern.

[0023]This advertising display in the channel banner can be turned on and off by the consumer. Turning it on allows the consumer to s...

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PUM

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Abstract

A system and a method is disclosed which allows both advertisement and program information to be shown on a channel banner, while user changes channel. In another embodiment, an “advertisement channel” is inserted into an active channel list (e.g., scan list), so that when a user is changing channel, a selected ad will be displayed. In yet another embodiment, a method for tracking and collating advertisement display activity in a video system supporting composite display of image data associated with different multimedia functions and advertisements is disclosed.

Description

FIELD OF INVENTION[0001]This invention generally relates to the field of providing effective user interactivity for electronics devices and more particularly, to a system and method for automatically displaying selected advertisements while a user changes the channel on a video apparatus. In addition, advertisements are selected and tracked automatically to increase ad effectiveness.BACKGROUND OF INVENTION[0002]Electronic devices such as televisions or VCRs require a control system that includes a user interface system. Typically, a user interface system provides information to a user and simplifies use of the device. One example of a user interface is an electronic menuing system in a television system. The menuing system allows a user to easily interact with and control a television system that is becoming more complex.[0003]Electronic Program Guides (EPG) are very useful for providing program information while a consumer is watching TV. These EPGs are generally supported by adver...

Claims

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Application Information

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Patent Type & Authority Applications(United States)
IPC IPC(8): H04N5/445H04N7/08H04N7/081H04N7/16H04N21/426H04N21/431H04N21/458H04N21/462H04N21/478H04N21/482H04N21/81
CPCH04N5/44543H04N7/163H04N21/4316H04N21/458H04N21/4821H04N21/478H04N21/812H04N21/42684H04N21/4622H04N21/47H04N5/445
Inventor DERRENBERGER, MIKE ARTHURTESKEY, JOHN FREDERICKHAMILTON, THOMAS HERMANRHOADS, STEVEN CHARLESWILLCOX, MICHAEL EUGENEMORRISON, HUGH BOYDLOGAN, ROBERT JOSEPHALLEN, JILL SUZANNE
Owner INTERDIGITAL MADISON PATENT HLDG
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