Advertising delivery device

Abstract

Disclosed is an advertising delivery device which is adapted to be releasably adhered to a newspaper or other similarly distributed print medium. Advertising materials, which may or may not be personalized depending on the recipient, are inserted into the device, which is envelope-like. A pressure-sensitive adhesive, which is applied to at least part of the device, is used for attaching the device to the newspaper.

Description

FIELD OF THE INVENTION[0001]The present invention relates to the field of direct marketing, and provides an advertising device for placement on the exterior of a newspaper or newspaper section, a magazine, catalogue, or other similar distributed print medium for commercial purposes.BACKGROUND OF THE INVENTION[0002]It is well known that inserts in printed mediums may be used to conduct direct mail advertising campaigns, wherein promotional materials are distributed to a large number of individuals and potential customers. Some of the drawbacks of this type of advertisement are that often the materials will be lost in transit or discarded before being read. Moreover, such inserts are often big and cumbersome, expensive to produce, and of a non-personal nature.[0003]Canadian Patent Application No. 2,297,545 (now abandoned) discloses an advertising device which attempts to overcome the above shortcomings. The disclosed advertising device is an envelope, with adhesive applied to one side...

AI Technical Summary

Benefits of technology

[0006]An object of the present invention is to provide to a marketer at a reasonable cost a product adaptable to a variety of print mediums which will not get lost or fly away.

[0009]The application of a first adhesive to the flap of an advertising device, as opposed to the side of the advertising device, allows the device to be easily closed either before or after being attached to a printed medium. Also, a device with adhesive applied to the surface of the flap of the device does not need to be sealed prior to attachment to a printed medium because, after attachment, gravity will work to keep the contents of the device within the device in the event the printed medium is inverted.

Problems solved by technology

Some of the drawbacks of this type of advertisement are that often the materials will be lost in transit or discarded before being read.

Moreover, such inserts are often big and cumbersome, expensive to produce, and of a non-personal nature.

Application No. 2,297,545 does not provide an advertising device that can be easily closed after the device has been attached to a printed medium.

If an open device were attached to a printed medium, it would be an awkward task to fold the envelope flap of the device over and to tuck the flap in between the device and the printed medium.

Nor does Application No. 2,297,545 provide an advertising device that can be attached to a printed medium without being sealed.

If a disclosed advertising device were not sealed prior to attachment to a printed medium, the contents of the device would be in considerable danger of sliding out of the device in the event the printed medium was inverted.

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