Computer-implemented system capable of creating an advertisement

Abstract

A tool for the creation of graphically based customizable collateral materials needing localization from an online master inventory of supplied elements is disclosed. The tool includes an online channel to assist a content provider in making available all advertising graphics, materials and layouts that meet the content provider's specification and / or rule-set.

Description

BACKGROUND OF THE INVENTION [0001] 1. Field of the Invention [0002] The present invention related to the field of electronic publishing, and more particularly, a tool for the creation of graphically based customizable collateral materials such as advertisements, brochures, signs, door hangers, etc. and anything needing localization from an online master inventory of supplied elements. [0003] 2. Description of the Related Art [0004] By way of example, the present invention is described in reference to advertising and the requirements between a manufacturer and its distribution channel. However, any publishing requirements established by any entity such as franchisers, distributors, insurance companies, mutual fund companies and each of the respective agents can take advantage of the present invention. [0005] In the field of print advertising, there are specific channels through which merchants produce advertisements. Typically, a merchant or a dealer who wishes to create a particular...

AI Technical Summary

Benefits of technology

[0004] By way of example, the present invention is described in reference to advertising and the requirements between a manufacturer and its distribution channel. However, any publishing requirements established by any entity such as franchisers, distributors, insurance companies, mutual fund companies and each of the respective agents can take advantage of the present invention.

[0005] In the field of print advertising, there are specific channels through which merchants produce advertisements. Typically, a merchant or a dealer who wishes to create a particular print advertisement turns to Co Op Ad books supplied by the manufacturers. In these Co Op Ad books, manufacturers provide pre-approved company logos, trademarks, graphics, and other relevant promotional materials to be used in advertising campaigns, local ads, and other print media. The manufacturers may participate in the advertising costs and collateral printing costs. As a result, manufacturers experience significant costs in maintaining the materials supplied to the merchants or dealers and exert very little control in how the materials are utilized. Overall, this type of marketing program is expensive to maintain and update, difficult to use by the merchants or dealers, and difficult for the manufacturers to monitor compliance by the merchants or dealers. Furthermore, once the proper layout of the advertisement has been completed, there exists the difficult task of getting the hard copy to the printers for publishing.

[0006] Accordingly, it would be highly desirable to develop an online channel to facilitate content providers in making available all advertising graphics, materials and layouts that meet their specification and / or rule-set. With such a system, merchants or dealers on one side would have much easier access to advertising materials provided by the manufacturers on the other side. In addition, the completed layout of the advertisements could easily be transferred electronically to the publishers for printing. This would allow more efficient application of advertising materials than ever before. SUMMARY OF THE INVENTION

[0007] The present invention facilitates the specification and distribution of templated content materials by a content provider over an information exchange network such as the Internet. The present invention incorporates a system for managing inventories of graphical elements and their relationships to pre-defined page templates. At database capable of keeping track of users and their corresponding access privileges within the system is employed to monitor user activity. Ultimately, through the use of a software component delivered over the Internet for use within standard web browsers, end-users are able to populate templates under the constraints imposed by the rules of the manufacturers at the time of template design. The population elements which “fill in the blanks” of the pre-defined templates may be either of type IMAGE or TEXT. Image regions are populated by choosing from a subset of the entire image inventory, while TEXT types can be completely free form, with specific rules guiding justification, point size, font, and leading, or “fill in the blank” form with the same constraint rules as fee form. Once the end user has met all of the criteria for a fully po0pulated template, the system provides sophisticated means for downloading a high resolution file (such s a print-ready file or other file representation of the composed publication) which encapsulates all resources needed (layout, images, fonts, and constraint geometries) to fulfill the requirements of the publication. The downloaded file may be printed or published by electronic transfer, e.g., to a publisher for printing of the actual publication.

Problems solved by technology

As a result, manufacturers experience significant costs in maintaining the materials supplied to the merchants or dealers and exert very little control in how the materials are utilized.

Overall, this type of marketing program is expensive to maintain and update, difficult to use by the merchants or dealers, and difficult for the manufacturers to monitor compliance by the merchants or dealers.

Furthermore, once the proper layout of the advertisement has been completed, there exists the difficult task of getting the hard copy to the printers for publishing.

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