Computer-implemented system capable of creating an advertisement

Abstract

A tool for the creation of graphically based customizable collateral materials needing localization from an online master inventory of supplied elements is disclosed. The tool includes an online channel to assist a content provider in making available all advertising graphics, materials and layouts that meet the content provider's specification and / or rule-set.

Description

BACKGROUND OF THE INVENTION [0001] 1. Field of the Invention [0002] The present invention related to the field of electronic publishing, and more particularly, a tool for the creation of graphically based customizable collateral materials such as advertisements, brochures, signs, door hangers, etc. and anything needing localization from an online master inventory of supplied elements. [0003] 2. Description of the Related Art [0004] By way of example, the present invention is described in reference to advertising and the requirements between a manufacturer and its distribution channel. However, any publishing requirements established by any entity such as franchisers, distributors, insurance companies, mutual fund companies and each of the respective agents can take advantage of the present invention. [0005] In the field of print advertising, there are specific channels through which merchants produce advertisements. Typically, a merchant or a dealer who wishes to create a particular...

AI Technical Summary

Benefits of technology

"The present invention is a system that allows content providers to easily create and distribute templates for web pages. It includes a database to manage inventories of graphics and their relationships to templates. Users can access the system through web browsers and fill in the blanks of the templates with either images or text. The system provides rules for justifying the use of different types of elements and allows for downloading of high resolution files. The technical effects of this invention include improved efficiency in creating and distributing web templates."

Problems solved by technology

As a result, manufacturers experience significant costs in maintaining the materials supplied to the merchants or dealers and exert very little control in how the materials are utilized.

Overall, this type of marketing program is expensive to maintain and update, difficult to use by the merchants or dealers, and difficult for the manufacturers to monitor compliance by the merchants or dealers.

Furthermore, once the proper layout of the advertisement has been completed, there exists the difficult task of getting the hard copy to the printers for publishing.

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