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Bidding advertisement system

A bidding advertising and advertising technology, applied in the field of bidding advertising system, can solve the problems of inability to reflect the personalization, relevance and interaction of Internet advertising.

Inactive Publication Date: 2005-11-23
北京搜狐新时代信息技术有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0002] Since the emergence of online advertisements, advertisement placement has always been a manual operation, and the price of advertisements is completely dependent on the subjective judgment of the website owner, which cannot reflect the advantages of personalization, relevance and interaction of Internet advertisements.

Method used

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Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0015] Example 1: Launch on the search result page

[0016] When a user searches using a specific keyword (group), if the keyword submitted by the end user matches the keyword selected by the advertiser, the advertisement information will be automatically displayed on the search result page, on the right side of the search result, and follow the advertisement. The click unit price set by the publisher is sorted from high to low and from top to bottom; when the advertising budget is exhausted, the bidding advertisement will automatically disappear from the page.

Embodiment 2

[0017] Example 2: Serving on theme or industry pages

[0018] Theme or industry pages are generally represented as channels on the website, such as "car channel" and "entertainment channel". All pages of a channel apply the same matching principle, that is, relevant advertisements are placed on all pages (or some pages) of the channel. rather than individual pages.

[0019] When an end user requests a channel page, if the industry attribute description of the channel matches the keyword selected by the advertiser, the advertisement information will be automatically displayed on the content page, and the click unit price set by the advertiser will range from high to Low, top-to-bottom, or left-to-right; when the advertising budget is exhausted or the number of channel caps is reached, the bidding ads will automatically disappear from the page.

Embodiment 3

[0020] Example 3: Exact Match Single Page Contextual Ad Serving

[0021] When an end user requests a page without specific attributes for the first time, the web server provides the URL of the web page to the search server. Attributes and link structure are analyzed to determine which advertisements are relevant to that page.

[0022] For example: if the keyword selected by the advertiser appears on the web page, the program will judge the relevance and degree of relevance based on the position where the keyword appears—title, subtitle, and text. The weight of keywords appearing in the title is higher than that appearing in the In the weight of the text, at this time, the text attributes of the web page, such as the size of the font size, bold or non-bold, are very helpful to determine the position where keywords appear, so as to determine whether an advertisement should be displayed on this page.

[0023] The frequency with which keywords appear on a web page is also one of ...

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PUM

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Abstract

The invention discloses a bid advertisement system in the field of electric digital data processing. It comprises the following steps: positing maximum advertisement number of each web page, obtaining the advertisement information of custom which comprises advertisement content, reference key words, striking price and advertisement budget, wherein server analyzes the web page and matches it with costume's advertisement; when terminal user pleases the web page, the server reorders the striking prices of the advertisement which can match the web page's content with the highest price in front; server transmitting the reordered advertisements to web page server according to the maximum advertisement numbers; web page server embeds the advertisement into web page and displays them to customs through custom' computer browser.

Description

technical field [0001] The invention relates to a bidding advertisement system, which belongs to the field of electric digital data processing. Background technique [0002] Since the emergence of online advertisements, advertisement placement has always been a manual operation, and the price of advertisements is completely dependent on the subjective judgment of the website owner, which cannot reflect the advantages of personalization, relevance and interaction of Internet advertisements. Therefore, there is a need for a method or system that can price advertisements reasonably and achieve better advertising effects. Contents of the invention [0003] The invention is a novel network advertisement delivery system realized by using Internet search technology. [0004] The bidding advertisement system of the present invention includes: [0005] a. Set the maximum number of advertisements for each webpage; [0006] b. Obtain advertising information released by customers, ...

Claims

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Application Information

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Inventor 张朝阳王建军吴少萍
Owner 北京搜狐新时代信息技术有限公司
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