Live broadcast room recommendation method, content recommendation method, terminal and storage medium

A recommendation method and technology of a live broadcast room, applied in the field of image processing, can solve problems such as low recommendation accuracy and poor user experience, and achieve the effect of improving user experience and accuracy

Pending Publication Date: 2022-08-09
ALIBABA (CHINA) CO LTD
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  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

The above recommendation algorithm focuses on the characteristics of the live broadcast room, that is, it is actually an algorithm for matching users in the live broadcast room, resulting in low accuracy of live broadcast room recommendation and poor user experience

Method used

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  • Live broadcast room recommendation method, content recommendation method, terminal and storage medium
  • Live broadcast room recommendation method, content recommendation method, terminal and storage medium
  • Live broadcast room recommendation method, content recommendation method, terminal and storage medium

Examples

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Embodiment Construction

[0042] Exemplary embodiments will be described in detail herein, examples of which are illustrated in the accompanying drawings. Where the following description refers to the drawings, the same numerals in different drawings refer to the same or similar elements unless otherwise indicated. The implementations described in the illustrative examples below are not intended to represent all implementations consistent with this application. Rather, they are merely examples of apparatus and methods consistent with some aspects of the present application as recited in the appended claims.

[0043] In the e-commerce live broadcast scenario, when the user opens the live broadcast application of the user terminal or refreshes the recommendation page of the live broadcast application, a recommendation request for the live broadcast room is generated. Recommendation rule: select one or more live broadcast rooms from the live broadcast server of the live broadcast application, recommend i...

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Abstract

The invention provides a live broadcast room recommendation method, a content recommendation method, a terminal and a storage medium. The live broadcast room recommendation method comprises the following steps: obtaining an interaction record of a target user about a product and/or a live broadcast room; live broadcast data corresponding to current live broadcast of each candidate live broadcast room is acquired, and the candidate live broadcast rooms are live broadcast rooms for live broadcast of at least one product; and according to the interaction record, the live broadcast data and a pre-trained recommendation model, determining a matching degree between each candidate live broadcast room and the target user, recommending at least a part of the candidate live broadcast rooms to the target user according to the matching degree, and through the model in combination with an interaction behavior of the user and a live broadcast behavior of the live broadcast room, recommending the target user to the target user. Therefore, the live broadcast room recommendation accuracy is improved, and the live broadcast watching experience of the user is improved.

Description

technical field [0001] The present application relates to the technical field of image processing, and in particular, to a method for recommending a live broadcast room, a method for recommending content, a terminal and a storage medium. Background technique [0002] With the rapid development of the live broadcast industry, the number of active users in the live broadcast community has gradually increased. In order to improve user stickiness and experience, it is necessary to recommend matching live rooms for users based on their interests. [0003] At present, the commonly used live room recommendation algorithm determines the tags of users who are interested in the live broadcast room, such as "young women", "students", etc., based on the tags of the users watching the live broadcast room, and recommends each user through the method of tag matching. The most popular live broadcast room. The above recommendation algorithm focuses on the characteristics of the live broadc...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/2187H04N21/25H04N21/466
CPCH04N21/2187H04N21/251H04N21/4668
Inventor 陈渊波蒋在帆苏哲文
Owner ALIBABA (CHINA) CO LTD
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