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Content contribution degree evaluation method and device, electronic equipment and readable storage medium

A technology of contribution and content, applied in the field of live broadcast, can solve the problems of errors, the contribution of users who cannot retain behavior of content, and the large fluctuation of the analysis results of retained behavior, so as to achieve the effect of improving the viscosity of use.

Pending Publication Date: 2022-04-12
GUANGZHOU HUYA TECH CO LTD
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  • Abstract
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  • Application Information

AI Technical Summary

Problems solved by technology

[0003] At present, the existing methods for user retention are mainly based on statistical methods. On the one hand, this method needs to determine the weight of different observation indicators first, and this weight will change with the actual behavior of users, so that the retention behavior analysis results On the other hand, since users of Internet products interact with a variety of different content, it is difficult to accurately split out content that cannot be accurately analyzed if only indicators such as viewing time are used for statistical analysis. Contribution to user retention behavior, it is easy to draw wrong conclusions

Method used

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  • Content contribution degree evaluation method and device, electronic equipment and readable storage medium
  • Content contribution degree evaluation method and device, electronic equipment and readable storage medium
  • Content contribution degree evaluation method and device, electronic equipment and readable storage medium

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Embodiment Construction

[0020] In order to make the purpose, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions in the embodiments of the present invention will be clearly and completely described below in conjunction with the drawings in the embodiments of the present invention. Obviously, the described embodiments It is a part of embodiments of the present invention, but not all embodiments. The components of the embodiments of the invention generally described and illustrated in the figures herein may be arranged and designed in a variety of different configurations.

[0021] Accordingly, the following detailed description of the embodiments of the invention provided in the accompanying drawings is not intended to limit the scope of the claimed invention, but merely represents selected embodiments of the invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art wi...

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Abstract

The embodiment of the invention provides a content contribution degree evaluation method and device, electronic equipment and a readable storage medium. The method comprises the steps that a content feature set generated by a user on a target application in a target statistical period is obtained; determining all feature subsets corresponding to the content feature set, and sequentially inputting each feature subset into a pre-trained retention prediction model for prediction to obtain a user retention result predicted based on each feature subset; and according to the retention result of the user predicted based on each feature subset, the content feature set and a preset contribution degree analysis model, obtaining the retention behavior contribution degree of each content in the content feature set to the user. According to the embodiment of the invention, the influence degree of different content features on the retention behavior of the user can be reversely determined in combination with the predicted retention condition, an operation strategy and cost release can be specifically formulated based on the contribution degree, and the use viscosity of the user to the target application can be further improved.

Description

technical field [0001] The present invention relates to the field of live broadcast technology, in particular, to a content contribution assessment method, device, electronic equipment and readable storage medium. Background technique [0002] In the field of Internet technology, various Internet products have emerged as the times require. By judging whether users are retained or not, the degree of stickiness of various Internet products to users can be determined, which can assist product development and operation and optimize operating costs; [0003] At present, the existing methods for user retention are mainly based on statistical methods. On the one hand, this method needs to determine the weight of different observation indicators first, and this weight will change with the actual behavior of users, so that the retention behavior analysis results On the other hand, since users of Internet products interact with a variety of different content, it is difficult to accura...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q10/04G06Q10/06G06Q30/02G06Q50/00
Inventor 刘少钦曹木水程允胜仇贲
Owner GUANGZHOU HUYA TECH CO LTD
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