Electronic shelf label

Abstract

The invention relates to an electronic shelf label, which comprises an electronic paper display and a control circuit board. The electronic paper display is electrically connected with the control circuit board, a transparent antenna layer is arranged in the electronic paper display, and a feed-in point of the transparent antenna layer is electrically connected to the control circuit board, so that the position of the transparent antenna layer is closer to the outside, the signal receiving capability of the transparent antenna layer is facilitated, and the layout space of the control circuit board is prevented from being occupied.

Description

technical field [0001] The present invention relates to an electronic shelf label, in particular to a transparent antenna layer arranged in an electronic paper display of the electronic shelf label. Background technique [0002] In recent years, retailers such as traditional convenience stores and supermarkets are facing many thorny problems, labor costs have risen sharply, and market competition has become increasingly fierce, making each retailer pay more attention to the image of the store. Traditional retailers usually place the shelves in front of the goods Place a label rack in the position, and place a paper label in the label rack to indicate the label information such as the product name and price of the product. When the replacement price of the product on the shelf needs to be changed, it is necessary to manually edit and replace the paper label. When changing label information for the first time, it is not only time-consuming and labor-intensive, but paper labels...

AI Technical Summary

Problems solved by technology

[0002] In recent years, retailers such as traditional convenience stores and supermarkets are facing many thorny problems, labor costs have risen sharply, and market competition has become increasingly fierce, making each retailer pay more attention to the image of the store. Traditional retailers usually place the shelves in front of the goods Place a label rack in the position, and place a paper label in the label rack to indicate the label information such as the product name and price of the product. When the replacement price of the product on the shelf needs to be changed, it is necessary to manually edit and replace the paper label. When changing label information for the first time, it is not only time-consuming and labor-intensive, but paper labels often have a certain error rate

This problem not only increases the cost of labor and paper, but also leads to the infrequent updating of paper labels by merchants.

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