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Live broadcast scene order generation method and corresponding device, equipment and medium thereof

An order and scene technology, applied in the field of order generation in live broadcast scenes, can solve problems such as not helping to improve the efficiency of information interaction in e-commerce activities, the inability of anchor users to answer audience questions well, and inefficiency. Improve the user's order experience and the effect of high throughput

Pending Publication Date: 2021-11-23
GUANGZHOU HUADUO NETWORK TECH
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  • Abstract
  • Description
  • Claims
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AI Technical Summary

Problems solved by technology

When the number of viewers is large and there are many comments in the comment area, a large number of comment texts prevent the anchor users from answering the audience's questions well and giving the audience the timely response they deserve.
[0004] In the existing solutions, merchants / hosts generally manually check the messages in the comment area, answer questions, create orders for messages with purchase intentions, or do not process orders until after the live broadcast. Obviously, this method is more traditional, inefficient
Some people in the industry have proposed some improvement plans, which basically focus on clustering user comments, so that the presentation of comment information in the live broadcast room is more layered and more readable, but it still does not help to improve the e-commerce activities in the live broadcast scene. Information exchange efficiency

Method used

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  • Live broadcast scene order generation method and corresponding device, equipment and medium thereof
  • Live broadcast scene order generation method and corresponding device, equipment and medium thereof
  • Live broadcast scene order generation method and corresponding device, equipment and medium thereof

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Embodiment Construction

[0064] Embodiments of the present application are described in detail below, examples of which are shown in the drawings, wherein the same or similar reference numerals denote the same or similar elements or elements having the same or similar functions throughout. The embodiments described below by referring to the figures are exemplary only for explaining the present application, and are not construed as limiting the present application.

[0065] Those skilled in the art will understand that unless otherwise stated, the singular forms "a", "an", "said" and "the" used herein may also include plural forms. It should be further understood that the word "comprising" used in the specification of the present application refers to the presence of the features, integers, steps, operations, elements and / or components, but does not exclude the presence or addition of one or more other features, Integers, steps, operations, elements, components, and / or groups thereof. It will be under...

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Abstract

The invention discloses a live broadcast scene order generation method, a corresponding device, equipment and a medium. The method comprises the following steps: acquiring instant chat messages submitted by audience users in live broadcast room instances; performing rule matching on the instant chat message and pre-configured commodity information of the live broadcast room instance, and judging that the instant chat message for realizing the rule matching comprises a purchase intention pointing to at least one target commodity; identifying model data required for ordering corresponding to the target commodity from an instant chat message containing a purchase intention; and creating an order of the target commodity, wherein the order is formed by applying the model data to an order template. According to the live broadcast scene applying the technical scheme of the invention, automatic order generation can be realized according to the instant chat message in the live broadcast room, so that the order creation efficiency of the anchor user is improved, the anchor user can conveniently realize real-time targeted promotion, and the live broadcast effect is improved.

Description

technical field [0001] The embodiments of the present application relate to the technical field of software engineering, and in particular to a method for generating an order for a live broadcast scene and its corresponding device, equipment, and medium. Background technique [0002] E-commerce live streaming is an emerging shopping method in recent years. Merchants use the form of live video to recommend and sell products to users through anchor users’ advertisements for products, and users communicate and shop with anchors by commenting in the comment area and clicking links to browse websites. [0003] When social e-commerce companies sell goods live in the live broadcast room, they usually let users directly leave messages in the comment area to express purchase intentions and products, respond to the promotion information of anchor users, and ask some questions about the merchant’s products, etc. When the number of viewers is large and there are many comments in the co...

Claims

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Application Information

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IPC IPC(8): G06Q30/06G06F40/186G06F40/30G06Q10/10H04N21/2187H04N21/254H04N21/4782H04N21/4788
CPCG06Q30/0635G06Q10/10G06F40/30G06F40/186H04N21/2187H04N21/4788H04N21/4782H04N21/2542
Inventor 吴培浩
Owner GUANGZHOU HUADUO NETWORK TECH
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