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Method and device for sorting carousel advertisements

A sorting method and advertising technology, applied in structured data retrieval, marketing, instruments, etc., can solve the problems of inability to attract the attention of the audience, unfavorable advertising communication, bad user experience, etc., and achieve the effect of improving the effect of advertising playback.

Pending Publication Date: 2021-07-23
北京梯影传媒科技有限公司
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  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] In order to overcome at least to a certain extent the scene of controlling the carousel creatives in the existing elevator carousel advertisements, the scene is not sorted, according to the default release order, and the loop is played, which cannot attract the attention of the audience and is not conducive to the spread of the advertisement. Moreover, if the advertisement When the owner has an exclusive appeal, the user’s needs cannot be met in time, and the customer has a bad user experience. This application provides a carousel advertisement sorting method and device

Method used

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  • Method and device for sorting carousel advertisements
  • Method and device for sorting carousel advertisements
  • Method and device for sorting carousel advertisements

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Embodiment Construction

[0056] In order to make the purpose, technical solution and advantages of the present application clearer, the technical solution of the present application will be described in detail below. Apparently, the described embodiments are only some of the embodiments of this application, not all of them. Based on the embodiments in the present application, all other implementation manners obtained by persons of ordinary skill in the art without creative efforts fall within the protection scope of the present application.

[0057] figure 1 A flow chart of a method for sorting advertisements in rotation provided by an embodiment of the present application, such as figure 1 As shown, the sorting method of the carousel ads includes:

[0058] S11: Obtain multiple creatives that need to be played within the same time period, and the multiple creatives include tags;

[0059] It should be noted that the labeling of the creative material can be manually marked or automatically marked by ...

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Abstract

The invention relates to a carousel advertisement sorting method and device, and the method comprises the steps: obtaining a plurality of advertisement materials which need to be played in the same time period, wherein the plurality of advertisement materials comprise labels; calculating the label harmony degree between the advertisement materials according to the label of each advertisement material; obtaining a customer appeal, obtaining a data harmony degree according to the customer appeal, and determining a playing sequence of the plurality of advertisement materials according to the label harmony degree and the data harmony degree. According to the application, the clear exclusive demand of the client can be met according to the demand of the client, active sorting can be carried out according to the label harmony degree and the data harmony degree, audience attention is attracted, and the advertisement playing effect is improved.

Description

technical field [0001] The present application belongs to the technical field of advertisement playing, and in particular relates to a method and device for sorting advertisements in carousels. Background technique [0002] Ad rotation refers to scheduling multiple creatives on the same advertising resource within the same period of time, so that all scheduled creatives have a chance to be presented, achieving the purpose of multiple creatives sharing resources. In the advertising carousel, the elevator carousel advertisements, especially the elevator door projection advertisements, attract a high degree of attention from the audience. A reasonable switching sequence between advertisements helps audiences to accept, attract audience attention, deepen impression, and help brand communication. In the scene of controlling the carousel creatives in the existing elevator carousel advertisements, the conventional practice is not to sort them, but to play them in a loop according ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06F16/245G06F16/28
CPCG06Q30/0242G06F16/245G06F16/284
Inventor 张亮杰尹玉宗曹梦杰任斌肖竹君
Owner 北京梯影传媒科技有限公司
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