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Video content evaluation method and video content evaluation system

An evaluation method and technology of video content, applied in the field of neuroscience, can solve the problems of a large amount of delivery costs, the inability to evaluate the effect, and the inability to understand the objective feelings of consumers' target videos, so as to achieve objective results

Active Publication Date: 2021-04-09
北京意图科技有限公司
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  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0002] In actual situations, the effect of direct delivery of video content cannot be evaluated, and once the video is delivered, a large amount of delivery costs will be incurred
For example, after putting each target video on the Douyin platform, it is impossible to know whether the consumer has watched the target video, and if further analysis of the target video is required, it is impossible to know the consumer's objective feelings about the target video, and It is difficult to know the specific evaluation of consumers on the target video and the specific effect of the target video from the massive videos of Douyin.
[0003] However, it is difficult for the existing technology to obtain the objective evaluation of the content by the subjects during the viewing process of the delivered video content.
It is difficult to make the results provided by the subjects objective and direct, and the test results do not have real-time monitoring and continuity

Method used

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  • Video content evaluation method and video content evaluation system
  • Video content evaluation method and video content evaluation system
  • Video content evaluation method and video content evaluation system

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Embodiment Construction

[0039] In order to make the object, technical solution and advantages of the present invention clearer, the present invention will be described in further detail below in conjunction with the embodiments and accompanying drawings. Here, the exemplary embodiments and descriptions of the present invention are used to explain the present invention, but not to limit the present invention.

[0040] Here, it should also be noted that, in order to avoid obscuring the present invention due to unnecessary details, only the structures and / or processing steps closely related to the solution according to the present invention are shown in the drawings, and the related Other details are not relevant to the invention.

[0041] In order to overcome the incomplete, objective, and inaccurate evaluation of video content in the prior art, the embodiment of the present invention introduces EEG equipment and eye movement equipment into the research process before the video enters the market, there...

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Abstract

The invention provides a video content evaluation method and a video content evaluation system, and the method comprises the steps: in a first test stage, receiving eye movement signals in a process that eye movement equipment collects each tested watching video sequence, obtaining first eye movement data, and receiving an electroencephalogram signal collected by electroencephalogram equipment, and obtaining first electroencephalogram data; calculating first eye movement index data based on the first eye movement data; calculating a first emotion index value corresponding to each target video in the first test stage based on the first electroencephalogram data; in a second test stage, receiving an electroencephalogram signal acquired by the electroencephalogram equipment to obtain second electroencephalogram data; calculating second emotion index data according to the second electroencephalogram data, and calculating a second emotion index value according to the second emotion index data; and calculating a comprehensive evaluation value of the target video based on the first eye movement index value, the first emotion index value and the second emotion index value, and obtaining a first evaluation result according to the comprehensive evaluation value. Through the steps, the purpose that the obtained evaluation result is objective, direct and accurate is achieved.

Description

technical field [0001] The invention belongs to the technical field of neuroscience, and in particular relates to a video content evaluation method and a video content evaluation system. Background technique [0002] In actual situations, the effect of direct delivery of video content cannot be evaluated, and once the video is delivered, a large amount of delivery costs will be incurred. For example, after putting each target video on the Douyin platform, it is impossible to know whether the consumer has watched the target video, and if further analysis of the target video is required, it is impossible to know the consumer's objective feelings about the target video, and It is difficult to know the specific evaluation of consumers on the target video and the specific effect of the target video from the massive videos of Douyin. [0003] However, in the prior art, it is difficult to obtain the objective evaluation of the content by the subjects during the process of watching...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/475H04N21/442H04N21/466H04N21/2668H04N21/81H04N17/00
CPCH04N17/00H04N21/2668H04N21/44218H04N21/4667H04N21/4668H04N21/4756H04N21/812
Inventor 唐瑞鸿韩可人
Owner 北京意图科技有限公司
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