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Promotion information delivery method, device and system and related equipment thereof

A technology for promotion information and information delivery, which is applied in the field of promotion information delivery and computer-readable storage media. Win and other issues to achieve the effect of improving user experience, improving interactivity and sensory, increasing interactivity and fun

Pending Publication Date: 2021-02-02
BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, it is impossible to judge whether the user’s attention has been captured based only on the number of exposures of promotional information creatives and the length of time the promotional information creatives stay in the user interface. As a result, it is impossible to evaluate the effect of promotional information delivery well, and it is impossible to reach merchants, media, The purpose of win-win for users

Method used

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  • Promotion information delivery method, device and system and related equipment thereof
  • Promotion information delivery method, device and system and related equipment thereof
  • Promotion information delivery method, device and system and related equipment thereof

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Embodiment Construction

[0039] Embodiments of the present invention are described in detail below, examples of which are shown in the drawings, wherein the same or similar reference numerals designate the same or similar elements or elements having the same or similar functions throughout. The embodiments described below by referring to the figures are exemplary and are intended to explain the present invention and should not be construed as limiting the present invention.

[0040] In related technologies, judging whether the promotion information displayed by a brand reaches users is mainly judged by the number of times the promotion information creative is exposed and the length of time the promotion information creativity stays in the user interface. However, it is impossible to judge whether the user's attention has been captured based on the number of exposures of promotional information creatives and the length of time the promotional information creatives stay in the user interface. As a result...

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PUM

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Abstract

The invention discloses a promotion information delivery method, device and system and related equipment thereof. The method comprises the steps: sending an information obtaining request to an information putting device, wherein the information obtaining request is used for indicating that a corresponding interactive material is obtained through the information putting device, and the interactivematerial comprises interactive questions; receiving the interactive material returned by the information delivery device, and displaying the interactive material at a first target position; obtainingoperation behavior information of the user for the interactive questions in the interactive material; and sending the operation behavior information to the information delivery device, wherein the operation behavior information is used for indicating that the information delivery device determines the information to be popularized and the delivery opportunity. According to the method, the promotion information can be directionally deepened, the effect of directionally enhancing the delivery of the information is achieved, multi-party win-win of merchants, media and users is realized, and the user experience is improved.

Description

technical field [0001] The present invention relates to the technical field of information delivery, in particular to a promotion information delivery method, device, system, electronic equipment, computer equipment and computer-readable storage medium. Background technique [0002] With the continuous development of the Internet, those promotional information that do not consider the user's feelings are neither aesthetic nor creative. Forcibly instilling information may only make the masses feel disgusted, while some traditional promotional information limited by location, time, layout, etc. Promotional information, such as bulletin boards, broadcasts, etc., obviously have limited effects, and there is no way to achieve a good publicity effect. And the times will not stop the pace of progress. The decline of old things must have the rise of new things. In the promotion information industry, in order to achieve a win-win situation for promotion information merchants, media, ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0251
Inventor 郝运峰何庆明
Owner BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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