Virtual gift presentation method and device, and electronic equipment

Abstract

The invention discloses a virtual gift presentation method and device, electronic equipment and a storage medium. The virtual gift presentation method comprises the steps of: acquiring a target image;acquiring presentation message information associated with the target image; generating a to-be-presented virtual gift matched with the target image based on the presentation message information; andsending the to-be-presented virtual gift to an anchor user, and indicating clients of users in a current live broadcast room to display a special effect of the to-be-presented virtual gift. The virtual gift presentation method and the device achieve the effect that the target image customized by the audience users can be acquired as the virtual gift without being limited by template virtual giftsprovided by the system, and the to-be-presented virtual gift is sent to the anchor user, so that clients of all the users in the current live broadcast room can perform special effect display on thevirtual gift according to the special effect display mode customized by the audience users, the display mode of the clients on the virtual gift is enriched, and meanwhile, the interestingness of giving the virtual gift is increased.

Description

technical field [0001] The present application relates to the technical field of webcasting, and more specifically, to a method, device, electronic device and storage medium for presenting a virtual gift. Background technique [0002] With the development of Internet technology and the increase in the penetration rate of smart terminals, more and more users use smart devices such as mobile phones to perform various online entertainment, for example, watch online (live) videos through mobile phones. Among them, when watching a network (live broadcast) video, the user can present a virtual gift to a favorite anchor, and when the user presents a virtual gift, the animation effect of the presented virtual gift can be seen. However, the existing methods of giving virtual gifts are relatively simple. When users are familiar with each virtual gift, they will gradually reduce the novelty of virtual gifts, which will affect the user's enthusiasm for giving gifts, and then affect the ...

AI Technical Summary

Problems solved by technology

However, the existing methods of giving virtual gifts are relatively simple. When users are familiar with each virtual gift, they will gradually reduce the novelty of virtual gifts, which will affect users' enthusiasm for giving gifts, and then affect the viewing retention rate of the live broadcast room.

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