Recommended content pushing method, device and equipment, and readable storage medium

Abstract

The invention discloses a recommended content pushing method, device and equipment and a readable storage medium, and relates to the field of data processing. The method comprises the steps of obtaining historical conversion data; obtaining expected conversion expressions, wherein the expected conversion expressions include historical expected data and future expected expressions, the historical expected data correspond to expected backflow of the historical interaction operation before the designated moment, and the future expected expressions include the corresponding relation between the future expected data and the adjustment coefficients; determining an adjustment coefficient according to the historical conversion data and the expected conversion expression; and adjusting the specified resource quantity data according to the adjustment coefficient. The adjustment coefficient is obtained through the historical conversion data and the expected conversion expression, and the expectedconversion expression is determined by integrating the historical expected data and the future expected data, that is, the control accuracy of the resource quantity is relatively high, so that when the method is applied to the cloud server, the conversion data is stored and read in the cloud server.

Description

technical field [0001] The embodiments of the present application relate to the field of data processing, and in particular to a method, device, device, and readable storage medium for pushing recommended content. Background technique [0002] Advertisement bids refer to the amount of resources advertisers pay for user interaction events when placing advertisements, such as: the amount of resources paid for a thousand impressions / one click event / one conversion event. Usually, advertisers target a period of time based on advertisement bids. The duration predetermines the total budget. Among them, the conversion event refers to the interactive event obtained according to the exposure extension, such as: download event, registration event, etc. [0003] In related technologies, when determining the conversion amount, all reported conversion events within a specified time period are determined as conversion events within the specified time period, and the conversion within the s...

AI Technical Summary

Problems solved by technology

[0004] However, due to the delay in reporting conversion events, for example, there is a delay between users downloading software and registering an account. Therefore, when calculating resource input for conversion events within a specified period of time, the accuracy of the calculation results is low. Low, resulting in no reference to the delivery effect of the advertisement, which affects the amount of resources invested in the advertisement that deviates from the amount expected by the customer

Images