Resource allocation method and device based on activity tasks and electronic equipment

Abstract

The invention provides a resource allocation method based on an activity task, and the method comprises the steps: pushing an activity page to a user terminal, and receiving confirmation information that a user participates in an activity through the activity page; when activity participation information of the user is received, generating an invitation code and associating the invitation code with the user; generating an invitation URL according to the invitation code, wherein the invitation URL comprises the invitation code and a new user guide page address, and pushing a sharing page to theuser terminal; monitoring an invitation code and page submission information returned by the new user guide page, and associating the page submission information with the user according to the invitation code; and judging the completion condition of the user for the activity task according to the page submission information associated with the user and a predetermined activity rule, and allocating corresponding resources to the user according to the completion condition. According to the method, resource allocation can be carried out more effectively, the resource allocation efficiency is improved, and the resource allocation cost is reduced.

Description

technical field [0001] The invention relates to the field of computer information processing, in particular to a resource allocation method, device and electronic equipment based on activity tasks. Background technique [0002] With the continuous development of mobile terminal Internet technology, mobile e-commerce has become a new direction for the development of e-commerce. Merchants use the Internet to send electronic coupons (also known as electronic discount coupons) to consumers, and can purchase goods at a much lower price than usual. Or services, the marketing effect exceeds the traditional advertising mode. [0003] However, in the prior art, there are at least the following problems: (1) In the existing marketing methods, the conversion rate of coupons is not high, resulting in waste of resources. , it is easy for users to receive coupons without consumption, and it is difficult for merchants to grasp the inventory of goods. (2) There is no guarantee that all po...

AI Technical Summary

Problems solved by technology

[0003] However, in the prior art, there are at least the following problems: (1) In the existing marketing methods, the conversion rate of coupons is not high, resulting in waste of resources. , it is easy for users to receive coupons without consumption, and it is difficult for merchants to grasp the inventory of goods

(2) There is no guarantee that all potential consumers can receive coupons, and the discounts are not given to the most suitable people

(3) The existing resource allocation method has low adaptability, small application range, and high allocation cost

Although the above method avoids the occurrence of receiving and not using coupons, etc., and ensures that users who really need can enjoy discounts, it does not combine the effective allocation of resources

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