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Advertisement putting method and device, terminal equipment and medium

A technology of advertising placement and advertising, applied in the field of communication, can solve the problems of lack of refined analysis and poor accuracy of advertising placement

Active Publication Date: 2020-06-09
CHINA MOBILE GRP BEIJING +1
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

[0007] However, due to the lack of refined analysis, the accuracy of advertising is poor

Method used

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  • Advertisement putting method and device, terminal equipment and medium
  • Advertisement putting method and device, terminal equipment and medium
  • Advertisement putting method and device, terminal equipment and medium

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Embodiment Construction

[0061] In order to make the object, technical solution and beneficial effects of the present invention more clear, the present invention will be further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described here are only used to explain the present invention, not to limit the present invention.

[0062] In order to improve the accuracy of advertisement placement under the premise of protecting personal privacy when placing advertisements to users, the embodiments of the present application provide an advertisement placement method, device, terminal device, and medium.

[0063] refer to Figure 1a Shown is an application scenario diagram. The advertisement placement method in the embodiment of this application can be applied to such as Figure 1a The illustrated application scenario includes: a customer group collection subsystem 100 , a server 110 , and an advertisement presentat...

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Abstract

The invention discloses an advertisement putting method and device, terminal equipment and a medium, and belongs to the technical field of communication. The method comprises: respectively obtaining auser attribute set of each user in a specified region, and respectively obtaining an advertisement attribute set of each advertisement; determining single correlation between each user and each advertisement according to each attribute and attribute value contained in the user attribute set of each user and each attribute and attribute value contained in the advertisement attribute set of each advertisement; according to the single correlation between each user and each advertisement, respectively determining the comprehensive correlation between each advertisement and each user in the designated area; and determining the most relevant advertisement according to the comprehensive correlation between each advertisement and each user in the designated area, and putting the most relevant advertisement in the designated area. In this way, personal safety information is protected, and the advertisement putting accuracy is improved.

Description

technical field [0001] The present application relates to the field of communication technology, and in particular to a method, device, terminal equipment and media for advertising. Background technique [0002] With the rapid development of Internet technology, more and more merchants recommend products to users through advertising, and the requirements for the accuracy of advertising are also increasing. [0003] Under the existing technology, the following two methods are usually used when placing advertisements: [0004] The first method is: to analyze the Internet data of individual users for each user, and to deliver one-to-one advertisements to users based on the analysis results. [0005] However, this will lead to the problem of personal information leakage. As people pay more attention to information security and user information management becomes more stringent, the operator level has completely banned point-to-point precision marketing solutions. [0006] The ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0251
Inventor 毕旻李巍唐雪陈浩鲁楠张瀚张亚楠
Owner CHINA MOBILE GRP BEIJING
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