Determination method and device of promotion strategy, computer equipment and medium

A technique for determining methods, computer programs, applied in the field of data analysis

Pending Publication Date: 2020-05-29
北京秒针人工智能科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

[0004] In view of this, the purpose of this application is to provide a method, device, computer equipment and medium for determining a promotion strategy, so as to solve the problem of how to improve the promotion intensity of product promotion strategies in the prior art

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  • Determination method and device of promotion strategy, computer equipment and medium
  • Determination method and device of promotion strategy, computer equipment and medium
  • Determination method and device of promotion strategy, computer equipment and medium

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Embodiment Construction

[0039] In order to make the purpose, technical solutions and advantages of the embodiments of the present application clearer, the technical solutions in the embodiments of the present application will be clearly and completely described below in conjunction with the drawings in the embodiments of the present application. Obviously, the described embodiments are only It is a part of the embodiments of this application, not all of them. The components of the embodiments of the application generally described and illustrated in the figures herein may be arranged and designed in a variety of different configurations. Accordingly, the following detailed description of the embodiments of the application provided in the accompanying drawings is not intended to limit the scope of the claimed application, but merely represents selected embodiments of the application. Based on the embodiments of the present application, all other embodiments obtained by those skilled in the art without...

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Abstract

The invention discloses a promotion strategy determination method and device, computer equipment and a medium. The determination method comprises the steps of determining a to-be-promoted product; foreach attribute keyword of the to-be-popularized product, searching evaluation information related to the attribute keyword in a database; for each attribute keyword of the to-be-popularized product,determining an influence index of the attribute keyword according to the evaluation information related to the attribute keyword; and determining a promotion strategy of the to-be-promoted product according to the difference of the influence indexes of the different attribute keywords of the to-be-promoted product. According to the method and the apparatus, a relatively large amount of evaluationinformation is obtained from the database, so that the influence indexes determined according to the evaluation information can more comprehensively influence the attribute keywords, and thus the promotion strength of the promotion strategy determined according to the influence indexes corresponding to the different attribute keywords is higher.

Description

technical field [0001] The present application relates to the field of data analysis, and in particular to a method, device, computer equipment and medium for determining a promotion strategy. Background technique [0002] The products on the market (such as beauty products, health care products, etc.) are rich and diverse, and how merchants seize the opportunity in the vast beauty market, so that users can quickly understand beauty products and be quickly purchased by users, has become The direction that the merchant focuses on, therefore, the merchant needs an optimal promotion strategy for the beauty product. [0003] In most cases, the promotion of beauty products needs to cater to users' ideas. Promoting beauty products according to users' ideas will make beauty products quickly known to users. Generally, businesses usually use questionnaires to determine users' opinions. Thoughts, however, this method of understanding users’ thoughts has a small scope of investigation...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/06G06Q30/02G06F16/9535
CPCG06Q30/0631G06Q30/0282G06Q30/0256G06Q30/0277G06F16/9535
Inventor 贾欢
Owner 北京秒针人工智能科技有限公司
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