Member management method and system based on multi-dimensional information

Abstract

The invention relates to the technical field of member management, and discloses a member management method and system based on multi-dimensional information, and the method comprises the steps: enabling a grouping screening module of the member management system to screen members according to attribute dimensions; carrying out multi-dimensional re-division on the screened members with different attribute dimensions, and establishing member groups, wherein the member groups specifically comprise a latent member group, an awakening member group and a re-purchasing member group; enabling a return visit module of the member management system to issue different return visit tasks according to the established member groups, so as to enable the consultant to perform return visit in a targeted manner; obtaining the potential consumption demand of the customer by performing targeted return visit on the potential tapping member; sending discount coupons to members in the repurchasing member group through a discount coupon issuing module of the member management system; and pushing marketing messages to the members in the awakening member group through a message pushing module of the membermanagement system. According to the invention, the technical effect of member precision marketing is realized.

Description

technical field [0001] The invention relates to the technical field of member management, in particular to a member management method and system based on multidimensional information. Background technique [0002] In the commercial field, membership marketing has a long history. Through the membership system, merchants can use methods such as discounts for members and improvement of service quality to attract and stabilize customer sources, thereby improving and guaranteeing their sales capabilities. At present, merchants mainly realize member management by establishing a member management system on a computer, and using a member card or a verification method of a phone number to confirm the identity of members. [0003] Since the current member management is a passive and consumption-accepting management method that waits for members to take the initiative to consume, it does not divide potential tapping, awakening, and recovery according to members' age, level, consumptio...

AI Technical Summary

Problems solved by technology

[0005] Aiming at the deficiencies of the prior art, the present invention provides a member management method based on multi-dimensional information to solve the technical problem that the current member management method cannot conduct precise marketing to members;