A method for analyzing the sentiment tendency of movie reviews

A technology of emotional orientation and analysis method, applied in the field of information extraction and data mining, can solve the problems of complex user experience and feeling information, and cannot be fully applied to film review analysis

Active Publication Date: 2022-07-15
SHANGHAI DATATOM INFORMATION TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

For movie reviews, compared with online review information such as e-commerce, restaurants, hotels, etc., the information contained in user experience and feelings is more complex, so the current sentiment analysis and opinion extraction methods are not fully applicable to movie review analysis

Method used

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  • A method for analyzing the sentiment tendency of movie reviews
  • A method for analyzing the sentiment tendency of movie reviews
  • A method for analyzing the sentiment tendency of movie reviews

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Embodiment Construction

[0060] The present invention will be further described below with reference to the accompanying drawings.

[0061] see figure 1 , The method for analyzing the sentiment tendency of movie review opinions of the present invention is mainly to extract the review opinions from the film review data, carry out the marking and classification of the opinions and analyze the sentiment tendency, that is, obtain the review label category and its emotional tendency, and construct the review opinion sentiment at the same time. The analysis model is used to analyze and classify new movie review data, and attach categories and sentiment labels. Include the following steps:

[0062] Step S1, data crawling: crawling the movie description information and the comment information of each movie under the categories of love, animation, action, science fiction, horror, comedy and suspense from the movie review website. The movie description information includes information such as movie name, dire...

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Abstract

The invention discloses a method for analyzing the sentiment tendency of movie review opinions. Formulate multiple comment opinion extraction rules, use the comment opinion extraction rules to obtain opinion words and sentiment words from each comment sentence of the comment content of the comment information, and then save all opinion words and sentiment words as comment label thesaurus and opinion sentiment words respectively Library; mark each comment statement by keyword matching or manual marking, mark the comment label category and sentiment tendency; generate a comment sentiment analysis model composed of a comment label classification model and a label sentiment classification model; for the target film review , and use the sentiment analysis model of comment opinion to automatically generate comment label category label and sentiment tendency label. Can fully and accurately reflect the user's emotional expression of the film.

Description

technical field [0001] The invention relates to the technical field of information extraction and data mining, in particular to a method for analyzing the sentiment tendency of movie reviews. Background technique [0002] In the era of Internet big data, online reviews have become synonymous with word-of-mouth and the most direct expression and channel for consumers' emotional attitudes. The analysis of consumer reviews, for consumers, can obtain a comprehensive evaluation of the product, so as to understand the product in multiple dimensions and facilitate users to make decisions. For merchants, they can understand consumer preferences and understand the market, thereby improving service quality and increasing customer stickiness. With the increasing innovation of Internet media technology, the movie entertainment industry, including the cinema industry and home entertainment industry, is booming. Movies have become people's daily entertainment options, and people's accept...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06F16/35G06F16/951
CPCG06F16/35G06F16/951
Inventor 许青青谢赟韩欣
Owner SHANGHAI DATATOM INFORMATION TECH CO LTD
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