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Precise advertisement putting method and system based on network television, and storage medium

A technology for advertising placement and Internet TV, applied in electrical components, data processing applications, instruments, etc., can solve problems such as unfavorable publicity efficiency and difficulty in achieving accurate placement, and achieve accurate calculation results, improve publicity efficiency, and simple algorithms

Inactive Publication Date: 2020-01-21
SHENZHEN COOCAA NETWORK TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, the existing technology generally uses specific content to be played at a specific time to achieve advertisement placement, which is difficult to achieve precise placement and is not conducive to improving the efficiency of publicity

Method used

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  • Precise advertisement putting method and system based on network television, and storage medium
  • Precise advertisement putting method and system based on network television, and storage medium

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Embodiment Construction

[0067] In order to make the object, technical solution and advantages of the present invention more clear and definite, the present invention will be further described in detail below with reference to the accompanying drawings and examples. It should be understood that the specific embodiments described here are only used to explain the present invention, not to limit the present invention.

[0068] Such as figure 1 As shown, the present invention provides a method for accurately placing advertisements based on Internet TV, and the method includes the following steps:

[0069] S1. Obtain an advertisement placement request instruction, which includes advertisement content information and advertisement type information. The client sends advertisement content information and advertisement type information to the system through an advertisement delivery request instruction. The customers here mainly refer to merchants who need to accurately deliver words and deeds through Inter...

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Abstract

The invention provides an accurate advertisement putting method and system based on a network television, and a storage medium. The method comprises the following steps: obtaining an advertisement putting request instruction which comprises advertisement content information and advertisement type information; analyzing the advertisement putting request instruction to obtain advertisement putting content and advertisement putting types, the advertisement putting types which comprises point-to-point putting and regional putting; generating a corresponding advertisement content data stream according to the advertisement putting content; matching a point-to-point target user or a regional target user according to the advertisement putting type; and sending the advertisement content data streamto the target user obtained by matching. According to the invention, after the advertisement putting type is determined, the target user is matched according to the advertisement putting type, and then the advertisement content data stream is sent to the point-to-point target user or the regional target user obtained by matching, so that accurate advertisement putting can be realized based on thenetwork television, the advertisement function of the network television is developed, and the propaganda efficiency is improved.

Description

technical field [0001] The present invention relates to the technical field of interactive Internet TV, in particular to a method, system and storage medium for accurately placing advertisements based on Internet TV. Background technique [0002] Television is a device that uses electronic technology to transmit moving images and audio signals. It is one of the most common and indispensable household appliances in daily life. With the advancement of network technology, traditional TV has gradually developed into an interactive network TV integrating Internet, multimedia, communication and other technologies. Interactive IP TV adapts to the rapid development trend of today's network technology, and can make full and effective use of network resources. [0003] When the prior art uses the interactive network television, it pays more attention to utilizing the Internet to develop its functions such as broadcast resources and communication, but not to develop its advertising fu...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/239H04N21/258H04N21/2668H04N21/488H04N21/81G06Q30/02
CPCG06Q30/0261H04N21/2393H04N21/25841H04N21/2668H04N21/4882H04N21/812
Inventor 张勇
Owner SHENZHEN COOCAA NETWORK TECH CO LTD
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