Advertising method and device, and advertisement playing end

Abstract

The invention provides an advertising method and a device, and an advertisement playing end, which are used for advertising to an offline advertisement playing end and an online advertisement playingend, and the method comprises the following steps: receiving an advertising request and corresponding advertisement materials sent by the offline advertisement playing end or the online advertisementplaying end; performing overall scheduling according to the advertising request, and generating an offline scheduling list and an online scheduling list; and sending the offline scheduling list and the advertisement materials corresponding to the offline scheduling list to an offline advertisement playing end, and sending the online scheduling list and the advertisement materials corresponding tothe online scheduling list to an online advertisement playing end. According to the method, unified overall scheduling of online advertisement and offline advertisement playing terminals can be realized.

Description

technical field [0001] The present invention relates to the technical field of advertisement delivery, in particular to an advertisement delivery method, device and advertisement playback terminal. Background technique [0002] Today, advertising includes online advertising and advertising machines. Online advertising refers to the advertising system used for Mini Programs. The advertising machine refers to the advertising machine installed in the residential area and office building. At present, the advertising machine is operated offline and updated through a USB flash drive. There are problems such as a long update cycle and inability to adjust in time. Usually, there are different operators for online advertisements and advertising machines, and these operators fight independently, and resources and data cannot communicate with each other. Therefore, the advertising resources of the current online advertisement and the advertising machine are separated from each other...

AI Technical Summary

Problems solved by technology

At present, the advertising machine is operated offline and updated through a USB flash drive. There are problems such as long update cycle and inability to control in time.

Usually, there are different operators for online advertisements and advertising machines, and these operators fight independently, and the resources and data cannot communicate with each other.

Therefore, the advertising resources of the current online advertisements and advertising machines are separated from each other, and cannot be delivered at the same time, and the overall scheduling of advertisements cannot be realized

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