Outdoor media advertisement intelligent delivery method and system

Abstract

The invention provides an outdoor media advertisement intelligent delivery method and system, and the method comprises the steps: carrying out the scene labeling analysis of each outdoor media terminal according to the positioning information and scene information of each outdoor media terminal, and obtaining the label data of each outdoor media terminal; analyzing the advertisement delivery requirements of the advertiser, matching the advertisement delivery requirements of the advertiser with the label data of each outdoor media terminal, and screening out the outdoor media terminals meetingthe advertisement putting requirements of the advertiser; and delivering intelligent advertisements on the screened outdoor media terminal. The advertisement delivery requirements of the advertiser are matched with the label data of the outdoor media terminals, the outdoor media terminals meeting the delivery requirements are screened out, and therefore accurate and intelligent delivery of the outdoor media advertisements is achieved.

Description

technical field [0001] The present invention relates to the technical field of advertisement placement, and more specifically, to an outdoor media advertisement intelligent placement method and system. Background technique [0002] Advertisement promotion is particularly important for merchants. Traditional outdoor advertising mainly has the following disadvantages: [0003] (1) Dispersion of media advertising resources. Dispersion, fragmentation, and opacity of media resources not only cause waste of media resources, but also fail to meet the diversified, systematic, and precise needs of advertisers. [0004] (2) The form of intermediate agents. The complexity of the advertising market has spawned a series of intermediate agents, and many intermediate agents have made the advertising market more complicated. Media sales costs and advertising costs remain high. [0005] (3) The advertising effect cannot be quantified and counted, and the advertiser cannot grasp the data in ...

AI Technical Summary

Problems solved by technology

[0003] (1) Dispersion of media advertising resources, dispersal, fragmentation, and opacity of media resources not only cause waste of media resources, but also fail to meet the diversified, systematic, and precise needs of advertisers

[0004] (2) The form of intermediary agents. The complexity of the advertising market has spawned a series of intermediary agents, and many intermediary agents have made the advertising market more complicated. Media sales costs and advertising costs remain high

[0005] (3) The advertising effect cannot be quantified and counted, and the advertiser cannot grasp the data in real time and obtain user feedback

[0006] At the same time, most of the existing outdoor advertising delivery methods are manual replacement, which has difficulties such as slow update, long cycle, and unguaranteed quality.

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