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Method and system for verifying advertisement playing information based on block chain technology

An advertising playback and blockchain technology, applied in the field of verifying advertising playback information based on blockchain technology, can solve problems such as untruthfulness, violation of entrustment contracts, poor advertising effect, etc., to improve the delivery effect, prevent tampering, Guaranteed authenticity

Pending Publication Date: 2019-09-24
ZHONGAN INFORMATION TECH SERVICES CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0002] Under normal circumstances, when the advertising provider entrusts the advertising operator to play the advertisement, it will pre-specify information such as the audience of the advertisement, the time of the advertisement, the duration of the advertisement, the number of times of the advertisement, and the content of the advertisement. Therefore, under the limitation of actual playback conditions or the drive of interests, advertising operators cannot play advertisements according to the predetermined plan, and the playback data fed back to the advertising provider may be forged, tampered and other untrue phenomena, resulting in the effectiveness of advertising. Bad, or breach of entrustment contract
If the advertiser supervises the playback of the advertisement, it will bring a huge workload to the advertiser

Method used

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  • Method and system for verifying advertisement playing information based on block chain technology
  • Method and system for verifying advertisement playing information based on block chain technology

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Embodiment 1

[0049] In order to enable advertisements to be played according to a predetermined broadcasting plan, and to provide credible evidence for the actual broadcasting of advertisements, the embodiment of the present invention discloses a method and system for verifying advertisement broadcasting information based on blockchain technology. Such as figure 1 As shown, wherein the method includes:

[0050] S1. Organize the received advertising order data into ordered playback data including playback time and playback times, and store the ordered playback data;

[0051] S2. Polling the sequenced play data when the preset time is reached, and play the advertisement according to the play time and the play times;

[0052] S3. Generate an advertisement play report according to the recorded actual play situation, and the advertisement play report uses the identification string of the advertisement play device as an identifier;

[0053] S4. Generate an advertisement broadcast message corre...

Embodiment 2

[0091] This embodiment further describes the method and system provided by the present invention in combination with specific application scenarios.

[0092] The advertising provider and the advertising operator reach an advertising order, and the advertising operator adds the advertising order data to the method provided by the SDK of the video playing system when the user initializes the video playing system. At the same time, the SDK obtains the mac address of the advertising playing device and uses The address generates a public key and a private key, and the public key is hashed to generate an identification string, which is used as the unique identification of the advertising playback device on the blockchain. At the same time, the channel information of the advertising operator and the identity verification information in the video playback system are also added to the SDK as the identity verification of the advertising operator.

[0093] After receiving the insertion o...

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Abstract

The invention discloses a method and a system for verifying advertisement playing information based on a block chain technology, and the method comprises the steps: S1, arranging received advertisement order data into ordered playing data which comprises the playing time and the playing frequency, and storing the ordered playing data; S2, polling the ordered playing data when a preset time is reached, and playing an advertisement according to the playing time and the playing times; S3, generating an advertisement playing report according to the recorded actual playing condition, wherein the advertisement playing report adopts an identification character string of advertisement playing equipment as an identification; and S4, generating an advertisement playing message corresponding to the advertisement according to the advertisement playing report, and uploading the advertisement playing message to a block chain for storage. The advertisement can be played according to the requirements in the advertisement order data after being played from the advertisement playing time, the playing report and the advertisement playing information are prevented from being tampered, and the advertisement putting effect is improved.

Description

technical field [0001] The present invention relates to the technical field of advertising intelligent broadcasting, in particular to a method and system for verifying advertising broadcasting information based on block chain technology. Background technique [0002] Under normal circumstances, when the advertising provider entrusts the advertising operator to play the advertisement, it will pre-specify information such as the audience of the advertisement, the time of the advertisement, the duration of the advertisement, the number of times of the advertisement, and the content of the advertisement. Therefore, under the limitation of actual playback conditions or the drive of interests, advertising operators cannot play advertisements according to the predetermined plan, and the playback data fed back to the advertising provider may be forged, tampered and other untrue phenomena, resulting in the effectiveness of advertising. Bad, or breach of entrustment contract. If the ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04L9/06H04L9/32G06Q30/02
CPCH04L9/0643H04L9/3242G06Q30/0264
Inventor 何瞳袁皓孙谷飞
Owner ZHONGAN INFORMATION TECH SERVICES CO LTD
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