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Video advertisement loading rendering method and device

A technology of video advertisement and advertisement, which is applied in the field of data processing, can solve the problems of boredom, decrease of advertising effect, ignoring advertisement, etc., and achieve the effects of reducing conflict, improving experience, and enhancing publicity effect

Active Publication Date: 2019-07-19
XINGHESHIXIAO (BEIJING) TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] In related technologies, advertisements are placed before the video starts playing, after the video is played, or when the video is paused during the playing process of the video. In this way, not only will people not be interested in the served advertisements, but they may also ignore the content of the advertisements or even be interested in the advertisements. Produce boredom and reduce the effectiveness of advertising

Method used

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  • Video advertisement loading rendering method and device
  • Video advertisement loading rendering method and device

Examples

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Embodiment Construction

[0041] The principle and spirit of the present invention will be described below with reference to several exemplary embodiments. It should be understood that these embodiments are given only to enable those skilled in the art to better understand and implement the present invention, rather than to limit the scope of the present invention in any way.

[0042] It should be noted that although expressions such as "first" and "second" are used herein to describe different modules, steps, data, etc. of the embodiments of the present invention, expressions such as "first" and "second" are only for A distinction is made between different modules, steps, data, etc., without implying a particular order or degree of importance. In fact, expressions such as "first" and "second" can be used interchangeably.

[0043]Embodiments of the present invention can be applied to electronic equipment such as terminal equipment, computer systems, and servers, which can operate together with many ot...

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PUM

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Abstract

The embodiment of the invention relates to the technical field of data processing, and provides a video advertisement loading rendering method and device, and the method comprises the steps: a scene parameter obtaining step: carrying out the calculation of a video scene, obtaining video scene parameters, and enabling a preset advertisement position to be set in the video scene; an advertisement material editing step: carrying out adaptive editing on the advertisement material based on the video scene parameters to obtain a video advertisement material matched with the video scene parameters; and an advertisement loading and rendering step: based on the video advertisement material and the video scene parameters, carrying out advertisement real-time loading and rendering at the preset advertisement position to obtain advertisement loading and rendering parameters. According to the embodiment of the invention, the advertisement can be loaded and rendered into the video and fused with thescene in the video. Not only is the advertising effect enhanced, but also the experience of audiences watching videos is improved.

Description

technical field [0001] The present invention relates to the technical field of data processing, in particular to a video advertisement loading and rendering method and device. Background technique [0002] With the development of the Internet, the way people watch videos is gradually changing from cable or wireless TV to the Internet. Watching videos on the Internet is becoming more and more popular because it is not limited by time and playback terminals. There are more and more video playback websites, and the number of businesses placing advertisements during video playback on video websites is also increasing. . [0003] In related technologies, advertisements are placed before the video starts playing, after the video is played, or when the video is paused during the playing process of the video. In this way, not only will people not be interested in the delivered advertisements, but they may also ignore the content of the advertisements or even be interested in the ad...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/44H04N21/81H04N5/262H04N5/222
CPCH04N5/222H04N5/262H04N21/44012H04N21/812
Inventor 刘祖渊田越
Owner XINGHESHIXIAO (BEIJING) TECH CO LTD
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