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Video optimization recommendation method and device and readable storage medium

A recommendation method and optimization solution technology, applied in image communication, selective content distribution, electrical components, etc., can solve the problems of unable to recommend user advertisements, unable to optimize video advertisements, etc.

Active Publication Date: 2019-05-31
WEBANK (CHINA)
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  • Abstract
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Problems solved by technology

[0003] The main purpose of the present invention is to provide a video optimization recommendation method, device and readable storage medium, aiming to solve the problem that the existing process cannot optimize video advertisements, and thus cannot accurately recommend advertisement videos to users

Method used

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  • Video optimization recommendation method and device and readable storage medium
  • Video optimization recommendation method and device and readable storage medium
  • Video optimization recommendation method and device and readable storage medium

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Embodiment Construction

[0046] It should be understood that the specific embodiments described here are only used to explain the present invention, not to limit the present invention.

[0047] refer to figure 1 , figure 1 It is a schematic diagram of the hardware structure of the device for video optimization recommendation involved in the solution of the embodiment of the present invention. In the embodiment of the present invention, the device for video optimization recommendation may include a processor 1001 (eg, Central Processing Unit, CPU), a communication bus 1002 , a user interface 1003 , a network interface 1004 , and a memory 1005 . Wherein, the communication bus 1002 is used to realize the connection and communication between these components; the user interface 1003 can include a display screen (Display), an input unit such as a keyboard (Keyboard); the network interface 1004 can optionally include a standard wired interface and a wireless interface (such as WI-FI interface); the memory...

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Abstract

The invention discloses a video optimization recommendation method and apparatus. The method comprises the steps of obtaining historical behavior data of a user watching behavior, a label attribute ofa user and a video feature; outputting an optimized selection parameter by utilizing a preset video optimization model based on the historical behavior data, the user tag attribute and the video feature; generating a video optimization scheme according to the optimization selection parameters, and releasing the video optimization scheme through a DSP. The invention belongs to the field of scienceand technology finance, and can obtain the optimized selection parameter according to the historical behavior of the user, the user label and the video feature, and then generate the video optimizedselection parameter, thereby realizing the optimization of the video advertisement, and accurately recommending the video advertisement.

Description

technical field [0001] The present invention mainly relates to the technical field of advertisement optimization, in particular to a video optimization recommendation method, device and readable storage medium. Background technique [0002] There are usually two channels for the production and delivery of video materials on advertising platforms: agency delivery and DSP (Demand Side Platform, demand-side platform). The delivery process is as follows: according to the needs of the advertisers, the designer creates the advertising video material, and then the agency or DSP reviews the delivery. The video material is placed on the advertising platform and depends on the platform's click-through rate estimation for recommendation. Therefore, the existing process cannot optimize video advertisements, and thus cannot accurately recommend advertising videos to users. Contents of the invention [0003] The main purpose of the present invention is to provide a video optimization r...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/2668H04N21/25H04N21/466H04N21/81
Inventor 裴勇郑文琛杨强
Owner WEBANK (CHINA)
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