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Product recommendation method and device, electronic equipment and computer readable storage medium

A recommendation method and computer program technology, applied in the field of data analysis, can solve the problems of users being unable to obtain direct-selling bank items, products not connected to each other, etc., to achieve the effects of stimulating purchases, reducing operating costs, and sharing resources

Pending Publication Date: 2019-04-12
ONE CONNECT SMART TECH CO LTD SHENZHEN
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, due to factors such as non-sharing and exchange of information among direct sales banks, disconnection between information and business processes and applications, and division of departmental interests, traditional direct sales banking projects have become information islands, and products purchased by cross-institutional direct sales banking projects are not connected to each other. Get the most comprehensive and optimal direct sales banking products

Method used

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  • Product recommendation method and device, electronic equipment and computer readable storage medium
  • Product recommendation method and device, electronic equipment and computer readable storage medium
  • Product recommendation method and device, electronic equipment and computer readable storage medium

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0054] figure 1 It is a schematic diagram of the application environment of the product recommendation method of the present invention.

[0055] refer to figure 1 As shown, the product recommendation method is applied in a server 1 , and the server 1 is connected to a user terminal 3 through a network 2 . Wherein, the network 2 may be a wired network or a wireless network, such as radio, wireless fidelity (Wireless Fidelity, WIFI), cellular, satellite, broadcast, and the like. The server 1 is used to search for functional products matching the user information according to the user information, and send the functional products to the user terminal 3 for selection by the user. In one embodiment, the server 1 may be a single server, a server group or a cloud server. The user terminal 3 may be a notebook computer, a desktop computer, a tablet computer, a mobile phone or the like.

[0056] figure 2 It is a flowchart of a preferred embodiment of the product recommendation met...

Embodiment 2

[0101] Figure 4 It is a structural diagram of a preferred embodiment of the product recommendation device 40 of the present invention.

[0102] In some embodiments, the product recommendation device 40 runs in an electronic device. The product recommendation device 40 may include a plurality of functional modules composed of program code segments. The program codes of each program segment in the product recommendation device 40 can be stored in a memory and executed by at least one processor to perform the function of intelligent recommendation of financial products.

[0103] In this embodiment, the product recommendation device 40 can be divided into multiple functional modules according to the functions it performs. refer to Figure 4 As shown, the product recommendation apparatus 40 may include a creation module 401 , a user information acquisition module 402 , a determination module 403 and a classification module 404 . The module referred to in the present invention ...

Embodiment 3

[0142] Figure 7 It is a schematic diagram of a preferred embodiment of the electronic device 6 of the present invention.

[0143] The electronic device 6 includes a memory 61 , a processor 62 and a computer program 63 stored in the memory 61 and executable on the processor 62 . When the processor 62 executes the computer program 63, the steps in the above embodiment of the product recommendation method are implemented, for example figure 2 Steps S201 to S204 are shown. Alternatively, when the processor 62 executes the computer program 63, it realizes the functions of each module / module in the product recommendation device embodiment above, for example Figure 4 Modules 401-404 in .

[0144] Exemplarily, the computer program 63 can be divided into one or more modules / modules, and the one or more modules / modules are stored in the memory 61 and executed by the processor 62 to complete this invention. The one or more modules / modules may be a series of computer program instr...

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PUM

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Abstract

The invention relates to the field of data analysis, in particular to a product recommendation method. The method comprises the following steps: constructing a bank APP management platform comprisinga plurality of functional products; obtaining user information through the bank APP management platform; setting user group information suitable for each functional product; analyzing a user group towhich the user belongs according to the user information, comparing the user group to which the user belongs with the user group suitable for each functional product, and finding out the functional product suitable for the user; and displaying the found information of the functional product to a user for viewing. According to the invention, the user information is acquired through the bank APP management platform, and the functional product matched with the user information is searched according to the user information, so that all direct selling banks share one user system, the operation costis reduced, and resources are shared.

Description

technical field [0001] The present invention relates to the field of data analysis, in particular to a product recommendation method, device, electronic equipment and computer-readable storage medium. Background technique [0002] Direct banking is a new financial operation model under the Internet financial technology environment. Under the business model of direct banking, the bank has no business outlets and does not issue physical bank cards. Users mainly obtain banking products and services through remote channels such as computers, emails, mobile phones, and telephones. However, due to factors such as non-sharing and exchange of information among direct sales banks, disconnection between information and business processes and applications, and division of departmental interests, traditional direct sales banking projects have become information islands, and products purchased by cross-institutional direct sales banking projects are not connected to each other. Get the ...

Claims

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Application Information

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IPC IPC(8): G06Q40/02G06Q30/06
CPCG06Q30/0631G06Q40/02
Inventor 严月强
Owner ONE CONNECT SMART TECH CO LTD SHENZHEN
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