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Recommendation method, apparatus, server and storage medium for network resources

A network resource and recommendation method technology, applied in the server and storage medium, network resource recommendation method, and device field, can solve the problems of lack of novelty, low recommendation effectiveness, single recommendation content, etc.

Active Publication Date: 2019-01-29
BEIJING DAJIA INTERNET INFORMATION TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] This application provides a method, device, server and storage medium for recommending network resources, which can be used to solve the problem of relatively single content and lack of novelty when recommending resources in related technologies based on users' browsing habits, resulting in low recommendation effectiveness The problem

Method used

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  • Recommendation method, apparatus, server and storage medium for network resources
  • Recommendation method, apparatus, server and storage medium for network resources
  • Recommendation method, apparatus, server and storage medium for network resources

Examples

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Embodiment Construction

[0141] Reference will now be made in detail to the exemplary embodiments, examples of which are illustrated in the accompanying drawings. When the following description refers to the accompanying drawings, the same numerals in different drawings refer to the same elements unless otherwise indicated. The implementations described in the following exemplary embodiments do not represent all implementations consistent with this application. Rather, they are merely examples of apparatuses and methods consistent with aspects of the present application as recited in the appended claims.

[0142] Before describing the embodiments of the present application in detail, the application scenarios of the embodiments of the present application will be described first.

[0143] The embodiments of the present application are applied in a scenario of recommending network resources for users on a network resource platform. The network resource platform can be a video playback platform, a musi...

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Abstract

The invention relates to a recommending method, apparatus, a server and a storage medium for network resources, belonging to the information recommending field. The method comprises the following steps of: combining the user characteristics of a user account with a plurality of resource characteristics associated with the user characteristics respectively to obtain a plurality of joint characteristics; determining an association degree corresponding to the plurality of joint features according to an association model, wherein the association model is used for determining a probability of association of user features and resource features in any of the joint features; obtaining a target joint feature from the plurality of joint features according to an association degree corresponding to the plurality of joint features, and obtaining a matching network resource from an alternative network resource according to the target joint feature; According to the obtained network resources, the user account is recommended. The application can recommend the network resources with high heat degree among the network resources browsed by the similar users to the target users, thereby improving thediversity of the recommended contents, thereby improving the browsing interest of the users and the effectiveness of the recommendation.

Description

technical field [0001] The present application relates to the field of information recommendation, and in particular to a network resource recommendation method, device, server and storage medium. Background technique [0002] With the development of Internet technology, the current network resource platforms such as video playback platforms, e-commerce platforms, and news platforms all carry massive network resources. In order to meet users' fast browsing needs, network resource platforms need to select appropriate Network resources are recommended to users, and network resource recommendation algorithms are the core technical capabilities of each network resource platform. [0003] In related technologies, generally, resource recommendations are made to users according to browsing habits of users. Specifically, when a resource recommendation request from a target user account is received, the historical browsing data of the target user account and the pre-selected interes...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F16/9535
Inventor 田晓宇
Owner BEIJING DAJIA INTERNET INFORMATION TECH CO LTD
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