Network multimedia advertisement exposure system

An exposure system and multimedia technology, applied in the field of exposure systems for online multimedia advertisements, can solve problems such as user boredom and reduced advertisement effects.

Inactive Publication Date: 2009-04-01
朱柏楷 +1
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] Looking at the previous commonly used multimedia (image, audio and video) advertisements 51, 51a, they are exposed through the banner (Banner) images embedded in the web pages 5, 5a, but this kind of banner (Banner) advertisements 51, 51a are easy to use The user focuses on browsing the content of interest in the webpage 5, 5a and ignores the embedded advertisement 51, 51a, so that the effect of the advertisement is reduced; 51b, forcing the user to browse will easily bore the user and have the opposite effect

Method used

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Embodiment Construction

[0031] Please refer to FIG. 1 , which is a schematic diagram of the basic architecture of the present invention. As shown in the figure: the present invention is a network multimedia advertisement exposure system, which is at least composed of a servo mechanism 1, a display mechanism 2 and an advertisement distribution mechanism 3; And according to the subject content browsed by the display unit 2 at the user end, the advertisement distribution agency 3 actively inserts relevant advertisement data, so as to increase the browsing interest of the user end, and achieve the purpose of improving the required advertising effect. If so, a brand-new network multimedia advertisement exposure method is constituted by the above structure.

[0032] see figure 2 - As shown in Figure 10, they are respectively a schematic view of the use state of the present invention, a schematic view of the display state of multimedia data of the present invention, a schematic view of the display state of...

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Abstract

The invention provides a network multimedia advertisement exposure system, comprising a servo mechanism which provides multimedia data or multimedia data sources and operation platforms relevant to connecters by a connection unit, a display mechanism which is connected with the connection unit and the servo mechanism, displays relevant operation platforms and can lead a user terminal to click-select and read the needed multimedia data of the same topic series by the operation platform, and an advertisement distribution mechanism which is provided with an analysis unit and an advertisement database, is connected with the servo mechanism, can analyze and judge the multimedia data click-selected and read by the user terminal by taking the feeling, consciousness and emotion as principle, and selects the related advertisement data to be inserted in the operation platform and displayed. Therefore, the browsing interest of the user terminal can be increased, and the needed advertisement effect can be improved.

Description

Technical field: [0001] The invention relates to a network multimedia advertisement exposure system, in particular to a network multimedia advertisement exposure system. Background technique: [0002] Generally, the advertisement 51 (such as: image advertisement or audio-visual advertisement) embedded in the webpage 5 is common, as shown in FIG. The image of advertisement 51, enter the introduction page of advertisement 51. [0003] Another kind of image advertisement 51a (such as: image advertisement or audio-visual advertisement) is a webpage 5a that provides online photo album storage and browsing services by an operating website. In addition to 51a, as shown in Figure 12, the user's browsing will also be interrupted and an advertisement 51b that is not related to the photo will be randomly inserted, as shown in Figure 13. [0004] Looking at the previous commonly used multimedia (image, audio and video) advertisements 51, 51a, they are exposed through the banner (Banne...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30G06Q30/00G06Q30/02
Inventor 朱柏楷蔡笃欣
Owner 朱柏楷
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