Multimedia material processing method, device and multimedia playing device

A multimedia playback and processing method technology, applied in the field of multimedia playback equipment and multimedia material processing, can solve the problems of fixed advertising content, paper advertising materials that cannot be configured in real time, and can not be configured in real time, so as to achieve the effect of improving playback efficiency

Active Publication Date: 2018-12-11
ADVANCED NEW TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

At present, most multimedia playback devices use paper advertising materials, so the advertising content is fixed and cannot be configured in real time
There are also a small number of multimedia playback devices that use video advertising materials, but this type of multimedia playback device saves a certain amount of video advertising materials locally in advance and then plays them in polls, so there are also problems that cannot be configured in real time like paper advertising materials. question
[0003] It can be seen that the current multimedia playback devices cannot flexibly configure the advertising content, so that the advertising content is not targeted in terms of time and user dimensions, resulting in low advertising efficiency

Method used

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  • Multimedia material processing method, device and multimedia playing device
  • Multimedia material processing method, device and multimedia playing device
  • Multimedia material processing method, device and multimedia playing device

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Embodiment Construction

[0035] In order to make the purpose, technical solutions and advantages of the embodiments of this specification more clear, the technical solutions of the embodiments of this specification will be clearly and completely described below in conjunction with specific embodiments of this specification and corresponding drawings. Apparently, the described embodiments are only some of the embodiments in this specification, not all of them. Based on the embodiments in this specification, all other embodiments obtained by persons of ordinary skill in the art without creative efforts fall within the protection scope of the embodiments of this specification.

[0036] As mentioned above, the advertising content of the existing billboards is fixed, and the advertising content cannot be changed flexibly on the billboards, so that the advertising communication is not targeted, resulting in low advertising benefits. Aiming at this problem, this specification provides a solution.

[0037] O...

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Abstract

Embodiments of the present specification relate to a multimedia material processing method, apparatus, and multimedia playback apparatus. The processing method comprises the following steps: obtaininga cache list sent by a service device, wherein the cache list indicates multimedia materials to be cached; caching the multimedia material to be cached; requesting a service device to determine a target multimedia material, wherein the target multimedia material is a multimedia material to be played; if the determination of the target multimedia material fails, or the determination of the targetmultimedia material is successful but the target multimedia material has not been cached, the target multimedia material is redetermined from the cached multimedia material.

Description

technical field [0001] The embodiments of this specification relate to the technical field of advertising media, and in particular to a multimedia material processing method, device, and multimedia playback device. Background technique [0002] Multimedia playback equipment (such as billboards) set in public places is a common advertising information dissemination platform. At present, most multimedia playback devices use paper advertising materials, so the advertising content is fixed and cannot be configured in real time. There are also a small number of multimedia playback devices that use video advertising materials, but this type of multimedia playback device saves a certain amount of video advertising materials locally in advance and then plays them in polls, so there are also problems that cannot be configured in real time like paper advertising materials. question. [0003] It can be seen that the current multimedia playback device cannot flexibly configure the adv...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/239H04N21/262H04N21/436H04N21/4363H04N21/44H04N21/442
CPCH04N21/2393H04N21/26258H04N21/43615H04N21/43637H04N21/44004H04N21/44218H04N21/41415H04N21/4331H04N21/812H04N21/6547G06Q30/0254H04N21/437H04N21/4532H04N21/47217
Inventor 韩喆杨磊
Owner ADVANCED NEW TECH CO LTD
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