Electronic device, method of predicting preference tendency, and computer readable storage medium

Abstract

The invention discloses an electronic device, a method of predicting preference tendency, and a computer readable storage medium. The method comprises: receiving user information of a target user andproduct information of a target product; according to the user information, crawling microblog speaking data of the target user in a latest preset time range, extracting keywords and performing vectorization processing, to form a first user portrait; acquiring personal attribute data of the target user, extracting the keywords and performing vectorization processing, to form a second user portrait; splicing the first user portrait and the second user portrait to obtain a third user portrait; performing vectorization processing on marketing characteristics of the target product, to form a product portrait; inputting the third user portrait, the product portrait and preset contact vector of each channel to a pre-trained model to predict, to obtain the highest score of preference tendency ofthe target user on the target product and a corresponding channel contact vector combination. The technical scheme improves marketing success rate of business personnel.

Description

technical field [0001] The present invention relates to the field of product marketing prediction, in particular to an electronic device, a preference tendency prediction method and a computer-readable storage medium. Background technique [0002] The traditional marketing model usually only outputs the result values ​​such as the user's preferred product or the user's preference score for the product, but cannot output some helpful and directional suggestions for the strategic design of business personnel. The marketing of target users by business personnel Strategies are not targeted. In many cases, marketing failures will be caused by poor marketing strategies of business personnel. Therefore, it is very meaningful to design a plan that can improve the success rate of marketing. Contents of the invention [0003] The invention provides an electronic device, a preference prediction method and a computer-readable storage medium, aiming at improving the marketing success r...

AI Technical Summary

Problems solved by technology

[0002] The traditional marketing model usually only outputs results such as the user's preferred product or the user's preference score for the product, but cannot output some helpful and directional suggestions for the strategic design of business personnel. The marketing of target users by business personnel Strategies are not targeted. In many cases, marketing failures will be caused by poor marketing strategies of business personnel. Therefore, it is very meaningful to design a plan that can improve the success rate of marketing

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