Outdoor advertising publishing and monitoring system and method

Abstract

The invention provides an outdoor advertisement publishing and monitoring system and method. The system comprises an advertisement monitoring server side and at least one advertisement interaction device terminal that are in communication connection. The advertisement interaction device terminal consists of an advertisement work execution module for executing and recording advertisement work and generating corresponding advertising work information, an evidence taking task execution module for executing an evidence taking task according to a preset checking evidence taking rule and generatingcorresponding evidence taking information, and a working information recording module for acquiring and encrypting advertisement work information and evidence taking information to obtain advertisement work record data. The advertisement interaction device terminal includes a data preprocessing module for preprocessing received advertisement work record data and a data checking module for checkingthe advertisement work record according to a preset data checking rule. According to the invention, an actual advertisement playing effect can be monitored; the compliance and credibility of the whole flow are guaranteed; and the transparency of outdoor media advertising is increased.

Description

technical field [0001] The present invention relates to the technical field of communication, in particular, to an outdoor advertisement publishing and monitoring system and method. Background technique [0002] Advertisements in outdoor media and living circle media generally have the characteristics of remote and decentralized equipment deployment. Advertisers lack reliable acceptance basis for the execution of advertisement releases, while traditional manual on-site inspections or the execution information of control instructions in the background are controlled by advertisement releases. , does not reflect the actual advertising of the remote device. Equipment failures that may occur at the terminal, network transmission failures, equipment off-network work, or other human factors may cause differences between the actual release and execution of advertisements and the prior instruction execution plan. [0003] Chinese patent CN106940841A discloses a remote management sy...

AI Technical Summary

Problems solved by technology

[0002] Advertisements in outdoor media and living circle media generally have the characteristics of remote and decentralized equipment deployment. Advertisers lack reliable acceptance basis for the execution of advertisement releases, while traditional manual on-site inspections or the execution information of control instructions in the background are controlled by advertisement releases. , does not reflect the actual advertising of the remote device

Equipment failures that may occur at the terminal, network transmission failures, equipment off-network work, or other human factors may cause differences between the actual release and execution of advertisements and the prior instruction execution plan.

[0003] Chinese patent CN106940841A discloses a remote management system for outdoor advertising release. Although the remote management system has an outdoor advertising monitoring module, the outdoor advertising monitoring module is responsible for remote monitoring of the normal release of outdoor advertising, but the patent has not disclosed how to perform remote monitoring.

[0004] Chinese patent CN103139657B discloses the verification method of the advertising machine management system, the advertising machine and the advertising content played by it, and compares the screenshot image received with the expected image to verify whether the advertising content played by the advertising machine is correct. This patent needs to receive The screenshot notification from the management system can only be verified by screenshots, and the verification cannot be performed in the state of network transmission failure, equipment off-network, etc.

[0005] Chinese patents CN106779828A and CN107770490A all collect the content of outdoor advertisements by setting a camera in front of the advertisement screen. This patent requires additional hardware equipment, which is expensive and easily damaged, making it difficult to promote and apply.

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