Advertisement insertion method and system applied to user terminal

Abstract

The embodiment of the invention discloses an advertisement insertion method and system applied to a user terminal. The method comprises the steps of monitoring a name of a currently played channel and whether a current time point reaches an advertisement insertion time start point of an advertisement insertion time period listed in a pre-stored channel program or not; stopping receiving or processing a channel signal if the current time point reaches the advertisement insertion time start point, and selecting a directed advertisement file matching with the duration of the advertisement insertion time period from a directed advertisement library, thereby processing and playing the directed advertisement file, wherein the directed advertisement library is established based on user interest;and recovering the receiving and processing of the channel signal when the directed advertisement file is played completely. According to the embodiment of the invention, the inherent advertisement content in original broadcast media is switched to the content in the directed advertisement library, the condition that in the traditional broadcast media, the advertisement is pushed unreasonably ischanged, and the user experience is improved.

Description

technical field [0001] The present invention relates to the technical field of advertisement pushing, in particular to an advertisement insertion method and system for user terminals. Background technique [0002] At present, the broadcast television programs or radio station programs watched and listened to by users are fixedly equipped with advertisements delivered by the advertisement distributors. However, the act of placing advertisements by the advertisers only pushes the advertisements to the general public one-way, without considering the personalization of the users and whether the users are willing to accept the pushed advertisement content. When broadcasting a radio station, you can only passively watch or listen to inserted advertisements that you are not interested in or even hate. [0003] Therefore, the mechanical and forced way of pushing advertisements in the prior art of traditional broadcast television or radio stations will not only affect the user's vie...

AI Technical Summary

Problems solved by technology

However, the act of placing advertisements by the advertisers only pushes the advertisements to the general public one-way, without considering the personalization of the users and whether the users are willing to accept the pushed advertisement content. When broadcasting, you can only passively watch or listen to the inserted advertisements that you are not interested in or even hate

[0003] Therefore, the mechanical and forced way of pushing advertisements in the existing technology of traditional broadcast TV or radio stations will not only affect the user's viewing and listening experience, but also cannot really achieve the purpose of inserting advertisements to achieve promotion

In addition, users have no choice and decision-making power over the advertising content played by traditional broadcast media during the advertising time

In some cases, you don’t know the duration of the advertisement. When you are not satisfied with the content of the advertisement, you can either endure it or temporarily switch the radio station or TV station. Once you temporarily switch and then switch back, you may not be able to connect

Images