Advertisement delivery monitoring method and apparatus

A technology of advertising placement and monitoring devices, which is applied in the field of advertising and can solve problems such as the inability to effectively control the cost of advertising placement

Inactive Publication Date: 2018-11-02
BEIJING XIAOMI MOBILE SOFTWARE CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, after the user clicks on the app's advertisement or downloads the app, he may not necessarily use the app
Therefore, the advertising monitoring method in the related art cannot effectively control the advertising cost of the advertiser.

Method used

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  • Advertisement delivery monitoring method and apparatus
  • Advertisement delivery monitoring method and apparatus
  • Advertisement delivery monitoring method and apparatus

Examples

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Embodiment Construction

[0092] Reference will now be made in detail to the exemplary embodiments, examples of which are illustrated in the accompanying drawings. When the following description refers to the accompanying drawings, the same numerals in different drawings refer to the same or similar elements unless otherwise indicated. The implementations described in the following exemplary examples do not represent all implementations consistent with the present disclosure. Rather, they are merely examples of apparatuses and methods consistent with aspects of the present disclosure as recited in the appended claims.

[0093] figure 1 It is a flow chart of a method for monitoring advertisement delivery according to an exemplary embodiment. This method can be applied to the server. Such as figure 1 As shown, the method includes step S101 to step S104.

[0094] In step S101, the activation cost of the designated advertisement in the first advertisement unit is determined according to the number of ...

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Abstract

The invention relates to an advertisement delivery monitoring method and apparatus. The method comprises the following steps: determining an activation cost of specified advertisement on a first advertisement unit according to a click amount of the specified advertisement in the first advertisement unit, and a user activation amount brought by the first advertisement unit to the specified advertisement; determining an average activation cost of all advertisement on the first advertisement unit according to the click amounts of all advertisement on the first advertisement unit and the user activation amounts brought by the first advertisement unit to all advertisement on the first advertisement unit; determining an activation score of the first advertisement unit according to the activationcost of the specified advertisement on the first advertisement unit and the average activation cost of all advertisement on the first advertisement unit; and adjusting the advertisement cost of the first advertisement unit according to the activation score of the first advertisement unit. By adoption of the advertisement delivery monitoring method and apparatus provided by the invention, the advertisement cost of the first advertisement unit can be flexibly adjusted according to the user activation amount corresponding to the advertisement, so that the advertisement delivery cost of an advertiser can be effectively controlled.

Description

technical field [0001] The present disclosure relates to the technical field of advertisements, in particular to a method and device for monitoring advertisement delivery. Background technique [0002] Advertisers of an App (Application, application) hope to attract more users to use the App through advertising when placing advertisements. In related technologies, the advertisement delivery is usually monitored according to the number of clicks on the advertisement or the number of downloads of the App corresponding to the advertisement. However, after the user clicks on the advertisement of the App or downloads the App, he may not necessarily use the App. Therefore, the advertisement placement monitoring method in the related art cannot effectively control the advertisement placement cost of the advertiser. Contents of the invention [0003] In order to overcome the problems existing in related technologies, the present disclosure provides a method and device for monito...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0242G06Q30/0249
Inventor 胡秉诚刘金宝吴正超杨敏高扬王高宇赵梦梦
Owner BEIJING XIAOMI MOBILE SOFTWARE CO LTD
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