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Method and device for predicting daily active user (DAU)

A technology of active users and prediction methods, applied in the computer field, which can solve problems such as the error rate of prediction results

Inactive Publication Date: 2018-09-28
QILIN HESHENG NETWORK TECH INC
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  • Abstract
  • Description
  • Claims
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Problems solved by technology

[0003] The purpose of the embodiment of the present application is to provide a method and device for predicting the number of active users to solve the technical problem in the prior art that the number of active users is predicted based on the user's experience value and the error rate of the prediction result is relatively high

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  • Method and device for predicting daily active user (DAU)
  • Method and device for predicting daily active user (DAU)
  • Method and device for predicting daily active user (DAU)

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Embodiment Construction

[0075] In order to enable those skilled in the art to better understand the technical solutions in this specification, the technical solutions in the embodiments of the application will be clearly and completely described below in conjunction with the drawings in the embodiments of the application. Obviously, the described The embodiments are only some of the embodiments in this specification, not all of them. Based on the embodiments in this specification, all other embodiments obtained by persons of ordinary skill in the art without creative efforts shall fall within the protection scope of this specification.

[0076] The embodiment of the present application provides a method and device for predicting the number of active users.

[0077] The following firstly introduces a method for predicting the number of active users provided by the embodiment of the present application.

[0078] For ease of understanding, some concepts involved in the embodiments of the present applic...

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Abstract

Embodiments of the application provide a method and a device for predicting DAU (Daily Active User). The method comprises the steps of: determining to predict DAU of a target product on an Nth onlineday; acquiring DNU (Daily New User) of the target product from the first online day to the Nth online day; determining a daily new retention rate of the target product from the first online day to the(N-1)th online day according to at least two preset retention rate prediction functions; and determining the DAU of the target product on the Nth online day according to the DNU from the first onlineday to the Nth online day as well as the daily new retention rate from the first online day to the (N-1)th online day. In the method of the embodiment of the application, it is considered that as time goes on, in different time periods of a service life of the product, attenuation degrees of the actual retention rates in the different time periods are variable, thus different retention rate prediction functions are generated for the different time periods of the service life of the product, so as to provide an accurate statistical algorithm for predicting the DAU, thereby accurately predicting the DAU.

Description

technical field [0001] The present application relates to the field of computer technology, in particular to a method and device for predicting the number of active users. Background technique [0002] As an important indicator reflecting the operation of websites, Internet applications or online games, the number of daily active users (Daily Active User, DAU) can provide some data support and help for channel promotion and cost estimation. In the prior art, the number of active users is predicted based on the user's experience value, but the error rate of the prediction result is relatively high, which is insufficient to support promotion strategy adjustment and cost budget. Contents of the invention [0003] The purpose of the embodiments of the present application is to provide a method and device for predicting the number of active users, so as to solve the technical problem in the prior art that the prediction of the number of active users based on user experience val...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0201G06Q30/0203
Inventor 韩建富张旭张大君朱辉李涛
Owner QILIN HESHENG NETWORK TECH INC
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