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Advertising method and device, and computer readable storage medium

An advertising and advertising technology, applied in the field of communications, can solve the problems of low delivery accuracy, unguaranteed benefits for advertisers, and low ratings, and achieve the effect of improving delivery accuracy.

Inactive Publication Date: 2018-07-27
北京秒针信息咨询有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

At present, personal computers (Personal Computer, PC) and mobile terminals have relatively mature advertising methods targeting target audiences. However, TVs are purchased and used on a household basis, and advertising on TVs is traditionally scheduled for time slots. Or the method of advertising including advertising space, this method has low accuracy and low ratings, and the benefits of advertisers cannot be guaranteed

Method used

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  • Advertising method and device, and computer readable storage medium
  • Advertising method and device, and computer readable storage medium
  • Advertising method and device, and computer readable storage medium

Examples

Experimental program
Comparison scheme
Effect test

Embodiment approach

[0116] Based on the sample data obtained by the survey and the collected behavior information of smart TVs and mobile devices, the attributes and viewing probabilities of the mobile devices associated with the smart TV in a certain period of time can be obtained, and then advertising can be guided. The specific implementation is as follows:

[0117] Step 1: Use the log data of TVs and mobile devices in the most recent period of time (for example, one month) to count the number of times each TV is turned on during workdays and non-workdays, and the number of times each mobile device is turned on. The number of times associated with the same IP in the same time period. The time period is divided into morning (8:00-11:00), noon (11:00-13:00), afternoon (13:00-18:00), evening (18:00-24:00), early morning ( 0:00-8:00) 5 time periods.

[0118] The specific calculation method is as follows:

[0119] For a TV device, within the calculated time range, for each period of the day, judge whet...

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Abstract

The invention discloses an advertising method. The method comprises the steps of acquiring network using log data of a terminal device, wherein an IP address of the terminal device in a preset time period and an IP address of a television access terminal are identical; determining a user entrance attribute of the terminal device according to the acquired network using log data; detecting whether the television access terminal and the terminal device are online at the same time; and if the television access terminal and the terminal device are online at the same time, running an advertisement matching the user entrance attribute of the terminal device in the television access terminal. The invention further discloses an advertising device and a computer readable storage medium. Directionaladvertising is performed according to the user entrance attribute of the terminal device with the same IP address as the IP address of the television access terminal, so that directional advertising is more accurate, further, the audience rating of the television access terminal is improved, and the gain of the advertiser is ensured.

Description

Technical field [0001] The present invention relates to the field of communication technology, in particular to an advertisement placement method and device, and a computer-readable storage medium. Background technique [0002] With the development of the radio and television advertising market and the country's relevant restrictions on program insertion advertisements, the insertion of advertising displays on various operating programs of interactive digital TV is becoming more and more popular with operators. In marketing and advertising, the target audience refers to the population group targeted by advertising or marketing activities. This group is generally composed of members who share the same age, gender, race, education, income, consumption habits and other attributes. composition. For example, an advertising campaign may target women aged 20-40, that is, the target audience of the advertising campaign. [0003] Generally, advertisers hope that digital TV program inserti...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/258H04N21/2668H04N21/24H04N21/466H04N21/442H04N21/81G06Q30/02
CPCG06Q30/0255G06Q30/0271G06Q30/0277H04N21/24H04N21/25866H04N21/25891H04N21/2668H04N21/44213H04N21/4667H04N21/812
Inventor 蒋龙龙张国刚祝黄建吴明辉
Owner 北京秒针信息咨询有限公司
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