Looking for breakthrough ideas for innovation challenges? Try Patsnap Eureka!

Advertisement recommending method, user equipment and server

A technology of user equipment and recommendation method, applied in the Internet field, which can solve the problems of little correlation, high development cost, low advertisement click rate, etc.

Inactive Publication Date: 2018-04-10
深圳市迅雷网文化有限公司
View PDF4 Cites 8 Cited by
  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] The mobile APP accesses and places the original type of advertising SDK, which is based on the ad data of the specific ad slot delivered by the server at the network API level. After the APP developer customizes the style of the user interface of the ad view according to the ad data, The development cost of developer access is relatively high, and the content of advertisements has little correlation with the display of APP information flow content. Users are not interested in the content of advertisements, and the click-through rate of advertisements is low.

Method used

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
View more

Image

Smart Image Click on the blue labels to locate them in the text.
Viewing Examples
Smart Image
  • Advertisement recommending method, user equipment and server
  • Advertisement recommending method, user equipment and server
  • Advertisement recommending method, user equipment and server

Examples

Experimental program
Comparison scheme
Effect test

Embodiment Construction

[0022] The embodiment of the present invention provides a figure 1 It is a schematic flowchart of an advertisement recommendation method according to an embodiment of the present invention, which is used to establish a network connection between a user equipment and a server for advertisement recommendation. Mobile application developers use the native user interface adaptive advertising SDK (Software Development Kit, that is, software development kit), which can display the content of the information flow without first displaying the advertisement content. When the user clicks on the content of the information flow, the After interface adaptation and accurate content matching, the advertising data is presented in front of the user, and the user's advertising behavior statistics are reported to the server, and the machine learning algorithm is used to improve the matching degree of the optimized content and the advertisement. To achieve this beneficial effect, the method compr...

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More

PUM

No PUM Login to View More

Abstract

The invention provides an advertisement recommendation method. The method includes establishing network connection between the user equipment and the server for advertisement recommendation, wherein the user equipment receives an operation command generated by operation of the user and enters a corresponding application program; acquiring the access data of the current application program; analyzing the access data, acquiring the interface information and parameter information of the access data; generating an interface view corresponding to the interface information according to the interfaceinformation; sending the parameter information to the server; analyzing and calculating the parameter information by the server to obtain a search index; searching the corresponding advertisement content in the data storage module according to the search index to be pushed to the user equipment; and displaying the pushed advertisement content by the user equipment in the generated interface view.The invention further provides user equipment and a server.

Description

technical field [0001] The present invention relates to the technical field of the Internet, in particular to an advertisement recommendation method, user equipment and a server. Background technique [0002] With the development of Internet technology, realizing the needs of life, entertainment and work through the Internet has become a part of life. Merchants have also discovered the huge business opportunities of Internet advertising, so App mobile advertising has unique advantages and is an important means of implementing modern marketing media strategies. [0003] The mobile APP accesses and places the original type of advertising SDK, which is based on the ad data of the specific ad slot delivered by the server at the network API level. After the APP developer customizes the style of the user interface of the ad view according to the ad data, The development cost of developer access is relatively high, and the content of advertisements has little correlation with the ...

Claims

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More

Application Information

Patent Timeline
no application Login to View More
Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06F17/30
CPCG06Q30/0269G06F16/951
Inventor 王永胜
Owner 深圳市迅雷网文化有限公司
Who we serve
  • R&D Engineer
  • R&D Manager
  • IP Professional
Why Patsnap Eureka
  • Industry Leading Data Capabilities
  • Powerful AI technology
  • Patent DNA Extraction
Social media
Patsnap Eureka Blog
Learn More
PatSnap group products

Browse by: Latest US Patents, China's latest patents, Technical Efficacy Thesaurus, Application Domain, Technology Topic, Popular Technical Reports.

© 2024 PatSnap. All rights reserved.Legal|Privacy policy|Modern Slavery Act Transparency Statement|Sitemap|About US| Contact US: help@patsnap.com