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Methods, devices and equipment of information recommendation

A technology of information recommendation and recommendation algorithm, applied in the computer field, it can solve the problems of low success rate of information recommendation, loss of information, and no user can be found.

Active Publication Date: 2018-02-16
新浪技术(中国)有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] Although the above-mentioned personalized recommendation technology can continuously update the user's interest, the updated interest can only be used when the user requests recommendation information next time, that is, the updated user interest can only be fed back in the subsequent information recommendation process
Moreover, for users who have not yet described their interests, in the process of information recommendation, they often lose users because they cannot find recommended information that matches the user's recent user interests, so that the recommended information is clicked and viewed by users. The probability is low, and the success rate of information recommendation is low

Method used

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  • Methods, devices and equipment of information recommendation
  • Methods, devices and equipment of information recommendation
  • Methods, devices and equipment of information recommendation

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0101] Such as figure 1 As shown, the embodiment of the present application provides a method for information recommendation. The execution body of the method may be a terminal device. The terminal device may be a personal computer or other mobile terminal device such as a mobile phone or a tablet computer. The terminal device A terminal device that can be used by a user. This method can be used in the processing of recommending various types of information (such as articles, advertisements or application programs, etc.) to users. The method specifically may include the following steps:

[0102] In step S102, when it is detected that the first link in the first page is clicked, the page data of the first link and the related links or data of the first link are obtained.

[0103] Wherein, the first page may be a page currently displayed by the terminal device, and the page includes relevant information of the first link (such as a title corresponding to the first link, etc.)....

Embodiment 2

[0124] Such as Figure 4 As shown, the embodiment of the present application provides a method for information recommendation, which can be jointly executed by a terminal device and a server, wherein the terminal device can be a personal computer or a mobile terminal such as a mobile phone or a tablet computer. The terminal device may be a terminal device used by a user. The server can be an independent server, or a server cluster composed of multiple servers, and the server can be a background server of an application program, or a background server of a website (such as a shopping website). This method can be used to recommend various types of information (such as articles, advertisements or application programs, etc.) to users. The method specifically may include the following steps:

[0125] In step S402, when it is detected that the first link in the first page is clicked, the terminal device acquires the keyword corresponding to the first link.

[0126] Wherein, the key...

Embodiment 3

[0210] The above is the information recommendation method provided by the embodiment of the present application. Based on the same idea, the embodiment of the present application also provides a device for information recommendation, such as Figure 6 shown.

[0211] The information recommendation device includes: a data acquisition module 601 and a display module 602, wherein:

[0212] The data acquisition module 601 is used to obtain the page data of the first link and the related links or data of the first link when it is detected that the first link in the first page is clicked;

[0213] A display module 602, configured to display page data of the first link, and load related links or data of the first link in the first page.

[0214] In the embodiment of the present application, the data acquisition module 601 includes:

[0215] A first sending unit, configured to send a data acquisition request to a server, the data acquisition request including the first link; wherein...

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Abstract

The embodiment of the application discloses methods, devices and equipment of information recommendation. One of the methods includes: acquiring page data of a first link in a first page and related links or data of the first link when clicking on the first link is detected; and displaying the page data of the first link, and loading the related links or data of the first link in the first page. According to the embodiment of the application, recommendation information (namely the related links or data of the first link) related to the page data of the first link is obtained through currentlyclicking on the first link by a user and is recommended to the user, The information recommendation is enabled to not need to completely rely on currently and commonly used personalized recommendationtechnology, recommended information is the information related to the page data currently viewed by the user, thus the recommended information is enabled to more accord with current interest of the user, probability of clicking on and viewing the recommended information by the user is increased, and then a success rate of information recommendation is increased.

Description

technical field [0001] The present application relates to the field of computer technology, in particular to an information recommendation method, device and equipment. Background technique [0002] With the continuous development of terminal technology and network technology, obtaining data (such as news information, etc.) through terminal equipment has become one of the main means for people to obtain information. Taking news and information information as an example, in order to improve user experience and users' stickiness to corresponding applications, various news and information applications on the market currently widely use personalized recommendation technology. Personalized recommendation can recommend content of interest to users according to their interests. As the number of times users use personalized recommendation technology continues to increase, the user's interests will be portrayed more accurately, and the recommendation effect will be better. [0003]...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30
CPCG06F16/9535G06F16/972
Inventor 杨明花肖峰周丹
Owner 新浪技术(中国)有限公司
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