A method, device and equipment for information recommendation

A technology of information recommendation and equipment, applied in the computer field, can solve the problems of low success rate of information recommendation and low probability of clicking to view

Active Publication Date: 2021-02-23
新浪技术(中国)有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] The purpose of the embodiment of the present application is to provide a method, device and equipment for information recommendation, so as to solve the problems in the prior art that the recommended information is less likely to be clicked and viewed by the user, and the success rate of information recommendation is low

Method used

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  • A method, device and equipment for information recommendation
  • A method, device and equipment for information recommendation
  • A method, device and equipment for information recommendation

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0101] Such as figure 1 As shown, the embodiment of the present application provides a method for information recommendation. The execution body of the method may be a terminal device. The terminal device may be a personal computer or other mobile terminal device such as a mobile phone or a tablet computer. The terminal device A terminal device that can be used by a user. This method can be used in the process of recommending various types of information (such as articles, advertisements, or application programs, etc.) to users. The method specifically may include the following steps:

[0102] In step S102, when it is detected that the first link on the first page is clicked, page data of the first link and related links or data of the first link are obtained.

[0103] Wherein, the first page may be a page currently displayed by the terminal device, and the page includes relevant information of the first link (such as a title corresponding to the first link, etc.). The firs...

Embodiment 2

[0124] Such as Figure 4 As shown, the embodiment of the present application provides a method for information recommendation, which can be jointly executed by a terminal device and a server, wherein the terminal device can be a personal computer or a mobile terminal such as a mobile phone or a tablet computer. The terminal device may be a terminal device used by a user. The server can be an independent server, or a server cluster composed of multiple servers, and the server can be a background server of a certain application program, or a background server of a certain website (such as a shopping website). This method can be used in the process of recommending various types of information (such as articles, advertisements, or application programs, etc.) to users. The method specifically may include the following steps:

[0125] In step S402, when it is detected that the first link on the first page is clicked, the terminal device acquires a keyword corresponding to the firs...

Embodiment 3

[0210] The above is the information recommendation method provided by the embodiment of the present application. Based on the same idea, the embodiment of the present application also provides an information recommendation device, such as Figure 6 shown.

[0211] The information recommendation device includes: a data acquisition module 601 and a display module 602, wherein:

[0212] A data acquisition module 601, configured to acquire page data of the first link and related links or data of the first link when it is detected that the first link in the first page is clicked;

[0213] The display module 602 is configured to display page data of the first link, and load related links or data of the first link in the first page.

[0214] In the embodiment of the present application, the data acquisition module 601 includes:

[0215] A first sending unit, configured to send a data acquisition request to a server, the data acquisition request including the first link; wherein, th...

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Abstract

The embodiment of the present application discloses a method, device and equipment for information recommendation. The method includes: when it is detected that the first link in the first page is clicked, acquiring the page data of the first link and the first Related links or data of the link: displaying the page data of the first link, and loading the related link or data of the first link on the first page. According to the embodiment of the present application, the user currently clicks on the first link to obtain the recommended information related to the page data of the first link (ie, the relevant link or data of the first link) and recommend it to the user, so that the information recommendation does not need to completely rely on the currently commonly used Personalized recommendation technology, and the recommended information is information related to the page data currently viewed by the user, so that the recommended information is more in line with the user's current interests, and the probability of the recommended information being clicked by the user is increased, thereby improving the information quality. Recommended success rate.

Description

technical field [0001] The present application relates to the field of computer technology, in particular to an information recommendation method, device and equipment. Background technique [0002] With the continuous development of terminal technology and network technology, obtaining data (such as news information, etc.) through terminal equipment has become one of the main means for people to obtain information. Taking news and information information as an example, in order to improve user experience and users' stickiness to corresponding applications, various news and information applications on the market currently widely use personalized recommendation technology. Personalized recommendation can recommend content of interest to users according to their interests. As the number of times users use personalized recommendation technology continues to increase, the user's interests will be portrayed more accurately, and the recommendation effect will be better. [0003]...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06F16/9535G06F16/9536G06F16/958
CPCG06F16/9535G06F16/972
Inventor 杨明花肖峰周丹
Owner 新浪技术(中国)有限公司
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