An Analysis Method of Customer Purchase Behavior Based on Negative Association Rule Pruning Technology of Logical Reasoning
A technology of negative association, positive and negative association, applied in the field of customer purchase behavior analysis based on negative association rule pruning technology, can solve the problems that do not involve redundant negative association rule pruning, redundant positive and negative association rules in rule sets, etc.
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[0083] A method for analyzing customer purchase behavior based on negative association rule pruning technology, comprising steps:
[0084] 1) Define association rules
[0085] I={i 1 ,i 2 ,...,i m} is a set of m different items (commodities), i k (k=1,2,...,m) are called items (commodities);
[0086] A transactional database D is a collection of transactions T, whose transaction number is denoted |D|, where T is a collection of items, and There is a unique identifier corresponding to each transaction, which is recorded as TID;
[0087] Let X be a set of items (itemsets) in I, if Then the transaction T is said to contain X; if the number of items contained in X is k (1≤k≤m), then X is called a k-itemset;
[0088] Shaped like The implication-type positive association rule, And X∩Y=Φ, where X is called the former term of the rule, and Y is called the latter term of the rule; the association rule is used to judge that a customer who has purchased product X in the shopp...
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